Beauty blog

Feb 24, 2022
Neutralize color on all color bases like a pro! Get rid of warm tones with the new L'Oréal Professionnel Série Expert Chroma Créme.

Feb 21, 2022
Purple, blue or green? Which neutralizing shampoo is right for your hair? Learn more and wave goodbye to unwanted tones!

Jan 18, 2022
Discover the new range for all color-treated hair! 7 products to protect the fiber and preserve the color intensity.

Dec 7, 2021
Meet the 10 best Kérastase oils and serums, choose the right one and give your hair the luxury it deserves!

Nov 10, 2021
What is a semi and demi-permanent hair color? When is it used? How long will it last on your hair? Find out all about semi and demi-permanent hair color!

Oct 18, 2021
Enter the new world of Matrix and find out all about the new SoColor and SoColor Sync Pre-Bonded colors! 3,2,1..We're starting!