NEW ARRIVALS
May 24, 2022
Unlock the next generation in anti hair-fall haircare for her & for him and live to the fullest. Meet the full range of Genesis and Genesis Homme!
May 23, 2022
Pamper your waves and curls and give them the care they deserve with the new Serie Expert Curl Expression from L'Oréal Professionnel!
Mar 18, 2022
Rediscover Schwarzkopf Professional IGORA ROYAL, reimagined for the modern! New look, new eco packaging and a simplified portfolio.
Feb 24, 2022
Neutralize color on all color bases like a pro! Get rid of warm tones with the new L'Oréal Professionnel Série Expert Chroma Créme.
Jan 18, 2022
Discover the new range for all color-treated hair! 7 products to protect the fiber and preserve the color intensity.
Oct 18, 2021
Enter the new world of Matrix and find out all about the new SoColor and SoColor Sync Pre-Bonded colors! 3,2,1..We're starting!