Aveda Be Curly Advanced Intensive Curl Perfecting Masque

Give your waves and curls care that visibly smooths, strengthens, and enhances definition. With a high concentration of targeted nourishing ingredients, it helps restore hair’s vitality and beauty.

Benefits

• Nourishes hair and increases smoothness of curls and coils by 85%*
• Protects from frizz and leaves — hair looking more defined and 2X shinier**
• Repairs hair along the entire length
• 97% naturally derived ingredients
• Makes detangling easier, helping to prevent damage
• Adds strength thanks to a peptide derived from plant proteins
• Scent: refreshing citrus notes (organic lemon, bergamot, orange, etc.)
• A revolutionary mask for curly and wavy hair

*Ex-vivo testing on tresses
**Ex-vivo testing on tresses vs unwashed hair

Key ingredients

• Vegan curl-perfecting peptide (from hydrolysed pea and plant proteins) – strengthens waves and curls; contains 17 essential amino acids and, thanks to its low molecular weight, helps reinforce weakened areas of the hair
• Kokum seed butter – intensely nourishes, adds slip, improves detangling, and helps reduce breakage
• Baobab oil – enhances light reflection for more visible shine

How to use

After shampooing, smooth through damp hair. Leave on 2 – 5 minutes. Rinse thoroughly.