Aveda was born in 1978 by the renowned hairdresser Horst Rechelbacher, who became the creator of holistic cosmetics with respect to the environment. Horst, with love for the simple beauty of nature, started creating professional haircare cosmetics full of natural ingredients. He adopted a holistic thinking, the belief that individual beauty is directly linked to the beauty of the world around us. His were ideas that would revolutionize the beauty industry.
Aveda is friendly to the hair but also to our planet
Aveda believes that nature is the best beauty artist of all. This is why Aveda continually strives to increase natural ingredients in its cosmetics. Aveda committed to deliver high performance, botanically-based products that are kinder to the planet - which is good for all of us - goes much deeper than its use of naturally derived ingreddients.
What you give when you give Aveda?
Naturally-derived ingredients, certified organic
Supfate free - without SLS and SLES
Pure-Fume aroma - pure plant and flower essences
Vegan & Vegetarian - a very small number of products may contain beeswax, honey, or wheybased protein
Responsible packaging - 100% recycled PET from Bioplastic