Joico Strengthen Shampoo

The Power of Nature for Stronger, Healthier Hair Every Day.

Give your hair a fresh start with this gentle shampoo that not only cleanses effectively but also helps strengthen weakened hair fibers. With its rich lather and 90% naturally derived ingredients, it restores vitality, reduces breakage, and leaves hair healthy, resilient, and weightless. The ideal choice for everyday care that unites nature with modern hair technology.

Benefits

• Strengthens weakened and damaged hair
• Helps prevent hair breakage
• Improves elasticity and resilience of the hair fiber
• Leaves hair soft and naturally shiny
• Gently yet effectively cleanses without drying
• Contains 90% naturally derived ingredients
• Creates a rich, creamy lather
• Free from SLS/SLES sulfates, silicones, parabens, and mineral oils
• 100% vegan formula

Key ingredients

• Coconut Oil – a superfood in hair care, adds softness and shine to the fibers
• Abyssinian Oil – rich in antioxidants and vitamins, an eco-friendly choice thanks to low water usage during cultivation
• Vegan Protein – plant-based (pea, etc.), mimics the natural proteins in hair to help restore structure and strength
• Olive Ester – biodegradable ingredient derived from olive oil production, promotes healthy-looking hair

How to use

1. Apply to wet hair.
2. Lather through lengths and scalp.
3. Rinse thoroughly.
4. Follow with INNERJOI Strengthen Conditioner or Masque for best results.