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Matrix SoColor Power Cools

super cool permanent hair color
The Matrix's coolest permanent hair color with caring properties for long-lasting pure cool reflects. Experiment from icy to smokey with no risk of red or brass! Benefits Highest...
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More variants
Versions Matrix SoColor Power Cools
Contents Shade Availability Price
90ml 6VA

In stock (7 pcs)

3.57 £

3.97 £ / 100 ml

90ml 4AA

In stock (10+ pcs)

3.57 £

3.97 £ / 100 ml

90ml 6AA Sold out This product can no longer be purchased and we cannot guarantee its availability.
90ml 4VA Sold out This product can no longer be purchased and we cannot guarantee its availability.
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Matrix SoColor Power Cools

The Matrix's coolest permanent hair color with caring properties for long-lasting pure cool reflects.

Experiment from icy to smokey with no risk of red or brass!


  • Highest concentration of ash and violet tones ensure long-lasting cool reflects
  • Provides a steady, more controlled up to 3 level of lift
  • Ultimate brass neutralization for cooler results without compromising the level of lift
  • Low ammonia for coolest lift vs. traditional ammonia formulas
  • Is fade resistant and stays true to tone, stays cool for up to 8 weeks
  • Color and care in a tube: conditioning benefits last 30 shampoos
  • 2x more ceramides to even the cuticle for uniform color deposit
  • Ideal for brunettes, for 2-7 level of color
  • Power cools shades are intermixable with other SoColor shades


  • Ash Ash Shades - are calibrated blue dyes to provide ultimate brass neutralization for our coolest ash yet.
  • Violet Ash shades - are calibrated violet tones with an ash background to provide ultimate brass neutralization for long-lasting cool tones.


  • Power cool dyes - a superior dye calibration of blue and violet tones to ensure the coolest results in the Matrix portfolio
  • Cera-Oil™ Conditioning Complex - delivers non-stop conditioning for up to 30 shampoos, shine for long-lasting color & exceptional grey coverage.
  • HexaForce Polymer - penetrates the cortex of the hair, it is positively charged, the polymer is attracted to damaged sites (which are negatively charged). It attaches to these areas and reinforces the hair structure.
  • Ceramide Complex and Cationic Polymer - equalize porosity for an even surface, it penetrates the cuticle layer and reinforces it.
  • Natural Jojoba Seed Oil - helps nourish and polish the hair’s surface, hair is left smooth, resilient and healthy looking after each color service.

How to use

Mix color with developer at the recommended ratio. Apply on dry hair. Leave for recommended processing time. Carefully emulsify after exposure. Rinse until water runs clear and towel dry.

  • Mixing ration: 1:1 (1 part of color + 1 part of developer)
  • Development time: 35 minutes (do not use heat)
  • Recommended developer: 10, 20, or 30 Volume Matrix Cream Developer


  • 10vol (3%) - for maxium cool deposit and brass neutralization
  • 20vol (6%) - when mixed with the blended collection for maximum true to tone grey coverage
  • 30vol (9%) - for maximum lift with cool tonal deposits

Note! The higher the developer, the higher the lift. The more lift, the more exposure to the underlying pigment (warmth!).

Power cools AA and VA series are not recommended to be used alone on hair that is over 25% grey and/or pre-lightened hair.


The product can cause severe allergic reactions. Read the instructions and follow them. This product is not intended for use by persons under the age of 16. Temporary black henna tattoos may increase the risk of allergies. Do not dye your hair if you have a rash on your face or a sensitive, irritated and damaged scalp, have ever had any reaction after dyeing your hair, have had a reaction to a black henna temporary tattoo in the past. Avoid contact with eyes. In case of eye contact, flush immediately with water. Do not use to dye eyelashes and eyebrows. Rinse hair thoroughly after use. Use suitable gloves. Do an allergy test 48 hours before each use of hair dye, even if you have used hair dye before. In case of any reactions or doubts, please consult a doctor before using any hair dye. Keep out of reach of children.

Key features
Hair type: All types
Benefit: Neutralization of warm tones
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Catherine Neat hair and skin specialist
Catherine Neat
hair and skin specialist

+44 330 808 5640
At workdays: 8:00-16:30

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