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Semi-permanent color. No developer required. Benefits With up to 100% fading on tone Gives outstanding color shine and brilliance Lasts up to 10-15 washes* 8 out of 10 stylists perceive an...
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8 out of 10 stylists perceive an improved hair structure
Leaves healthy-looking hair
Ammonia free, oxidation free
*Depends on hair shade and structure
Technology
HDmax Technology - A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.
Shine & Care Technology - Gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).
Special shades
Clear - does not contain any dyes, softens all shades of Elumen and creates a pastel effect, adds shine when used alone.
Black - adding (approximately 1 ml) all Elumen Play shades give a smoky character and greater color depth.
Metallic - adds shimmer and metallic effect to your color.
How to use
Apply to dry, clean hair. Saturate the hair with color for even results.
Process for up to 30 minutes without heat or up to 20 minutes with heat.
Rinse with warm water until water is clear.
Shampoo with Elumen Shampoo and treat with Conditioner, Leave-in Conditioner, or Mask Elumen Care.
Warning
The product can cause severe allergic reactions. Read the instructions and follow them. This product is not intended for use by persons under the age of 16. Temporary black henna tattoos may increase the risk of allergies. Do not dye your hair if you have a rash on your face or a sensitive, irritated and damaged scalp, have ever had any reaction after dyeing your hair, have had a reaction to a black henna temporary tattoo in the past. Avoid contact with eyes. In case of eye contact, flush immediately with water. Do not use to dye eyelashes and eyebrows. Rinse hair thoroughly after use. Use suitable gloves. Do an allergy test 48 hours before each use of hair dye, even if you have used hair dye before. In case of any reactions or doubts, please consult a doctor before using any hair dye. Keep out of reach of children.
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