Goldwell Elumen Play Color

Semi-permanent color. No developer required.

Benefits

• With up to 100% fading on tone
• Gives outstanding color shine and brilliance
• Lasts up to 10-15 washes*
• 8 out of 10 stylists perceive an improved hair structure
• Leaves healthy-looking hair
• Ammonia free, oxidation free

*Depends on hair shade and structure

Technology

• HDmax Technology - A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.

• Shine & Care Technology - Gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).

Special shades

• Clear - does not contain any dyes, softens all shades of Elumen and creates a pastel effect, adds shine when used alone.
• Black - adding (approximately 1 ml) all Elumen Play shades give a smoky character and greater color depth.
• Metallic - adds shimmer and metallic effect to your color.

How to use

• Apply to dry, clean hair. Saturate the hair with color for even results.
• Process for up to 30 minutes without heat or up to 20 minutes with heat.
• Rinse with warm water until water is clear.
• Shampoo with Elumen Shampoo and treat with Conditioner, Leave-in Conditioner, or Mask Elumen Care.