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Wella Professionals Color Touch Instamatic

demi-permanent pastel hair color
Demi permanent hair color with low commitment pastel shades. For all hair types, ideal for clients that like to change their hair tone regularly. Today's a pink affair! Tommorow...
More information
Clear Dust
Muted Mauve
Ocean Storm
Pink Dream
Smokey Amethyst
More variants
Versions Wella Professionals Color Touch Instamatic
Contents Shades
Special 60ml Ocean Storm

In stock (10+ pcs)

4.68 £ Recommended retail price:  5.17 £

7.80 £ / 100 ml

60ml Muted Mauve

In stock (10+ pcs)

5.41 £

9.02 £ / 100 ml

60ml Pink Dream

In stock (10+ pcs)

5.41 £

9.02 £ / 100 ml

60ml Smokey Amethyst

In stock (10+ pcs)

5.41 £

9.02 £ / 100 ml

60ml Clear Dust

In stock (10+ pcs)

5.75 £

9.59 £ / 100 ml

60ml Jaded Mint Sold out This product can no longer be purchased and we cannot guarantee its availability.
Show sold out variants
Wella Professionals Color Touch Instamatic

Demi permanent hair color with low commitment pastel shades. For all hair types, ideal for clients that like to change their hair tone regularly.

Today's a pink affair! Tommorow, who knows?


  • Provides matte gloss service, changing tone and refreshing color
  • Also great for color correction
  • No white hair coverage
  • Suitable for full head, partial and creative application
  • Gentle formula without ammonia
  • Creates muted shine and a diffused color finish that fades beautifully
  • Result is a temporary, lasts for up to 15 shampoos*
  • Low maintenance, virtually invisible root re-growth
  • Designed to work with to increase your creativity

*How long it lasts can vary depending on how often you shampoo your hair, your hair type and what shampoo products you use.

Special shades

  • Jaded Mint - for neutralizing red undertones
  • Ocean Storm - for neutralizing orange undertones
  • Muted Mauve - for neutralizing yellow undertones
  • Clear Dust - is used to dilute shades or to create a colorless matte gloss finish.


  • Instamat!c technology - is formulated with a fine blend of color molecules that are diffused gradually into the hair cuticles.

How to use

Mix color with developer in the recommended ratio. Apply on dry hair and develop for 5-20 minutes depending on the intended intensity. Then, rinse thoroughly with warm water and wash with Wella Professionals Brilliance Shampoo or SP Color Save Shampoo. To neutralize oxidation residues and stabilize color, use Wella Professionals Color Post Treatment or SP Color Save Emulsion.

  • Mixing ratio: 1:1
  • Development time: 5-20 minutes without heat
  • Developer: Color Touch Emulsion 1.9%/4%

Tip! Application on dry hair increases intensity, application on damp hair produces a very soft result. or an even softer diffused color finish, use clear dust to reduce intensity of the color. When the application is complete, develop for up to 20 min.


The product can cause severe allergic reactions. Read the instructions and follow them. This product is not intended for use by persons under the age of 16. Temporary black henna tattoos may increase the risk of allergies. Do not dye your hair if you have a rash on your face or a sensitive, irritated and damaged scalp, have ever had any reaction after dyeing your hair, have had a reaction to a black henna temporary tattoo in the past. Avoid contact with eyes. In case of eye contact, flush immediately with water. Do not use to dye eyelashes and eyebrows. Rinse hair thoroughly after use. Use suitable gloves. Do an allergy test 48 hours before each use of hair dye, even if you have used hair dye before. In case of any reactions or doubts, please consult a doctor before using any hair dye. Keep out of reach of children.

Key features
Hair type: All types
Ingredients: Ammonia free
Any questions?
Ask more

Catherine Neat hair and skin specialist
Catherine Neat
hair and skin specialist

+44 330 808 5640
At workdays: 8:00-16:30

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