L'Oréal Professionnel DIA Richesse

Tone on tone rich demi-permanent hair color without ammonia for an ultra trendy result with a shiny reflective finish and very soft touch. Ideal for natural or colour-treated hair.

Rich color. Zero Ammonia.

Benefits

• Delivers deep, rich tones and radiant latern
• Perfect to darken or go back to a natural base
• A perfect hair dye for your first time
• Ideal for blending away your first grey hairs leaving it with a natural-looking colour
• Darkens up to 4 tones without pre-colouring
• Lightens up to 1,5 level
• Covers up to 70% of grey hair
• With innovative conditioning formula for exceptional softness
• Cream texture, ammonia-free (odourless)
• Lasts up to 6 weeks
• CLEAR shade allows to reduce the reflect of all DIA Richesse

Technology

• Advanced Alkaline Technology - the alkaline agents slightly open the hair fiber allowing colourants to penetrate the cuticle.

How to use

In an applicator bottle or bowl, pour color and developer in 1:1,5 ratio. Mix. On dry, unwashed hair, apply with brush or applicator bottle regrowth, lengths and ends. Leave for recomended development time. Do not use heat. When development time is complete, add a little warm water to the hair and gently emulsify. Thoroughly rinse and shampoo once. (Post Color Shampoo or Metal Detox Shampoo).

• Mixing ratio: 1:1,5 (50 ml of a DIA Richesse + 75 ml of DIActivateur)
• Development time: 2-20 minutes
• Developer: L´Oreál Professionnel DIActivateur 9 vol. (2.7%) or 15 vol. (4.5%)

DEVELOPERS RULES

• 9 Vol (2.7%): less lift, perfect balance to reveal reflection and depth to a same base level. To cover up to 30% grey hair.
• 15 Vol (4.5%): up to 1,5 level of lift, perfect reveal reflection, to achieve best result on grey hair. To cover between 30% and 70% grey hair.

PROCESSING TIME RULES

• Toning: 2-10 minutes
• Colormatch/Refresh: up to 20 minuátes
• Grey blending/Virgin application: 20 minutes
• Lowlights: up to 20 minutes

FUTURE APPLICATION

• Apply the mix on the regrowth only and let process 20 minutes.
• Take through lengths for the 5 last minutes.
• If hair colour is well maintained, simply take through with emulsion.
• Shampoo and rinse thoroughly and finish with a Pro Classics Colour Shampoo.

Tip! To lighten a natural base on hair that sensitized, use Diarichesse on the re-growth and DiaLight on the mid-lengths and ends. The CLEAR shade allows to reduce the reflect of all DIA Richesse by mixing it to the selected shade: 1/4 CLEAR + 3/4 selected shade or 1/2 CLEAR + 1/2 selected shade.