Wella Professionals Color Touch Pure Naturals Vegan
Wella Professionals Color Touch Pure Naturals is a demi-permanent hair color that delivers rich and radiant shades lasting up to 24 washes. This product is perfect for those seeking a natural yet intense color enhancement. Choose from a wide range of shades, from light tones to deep brown and black hues. The formula enhances natural hair color and ensures a healthy, luminous finish.
Benefits
- Provides rich and vibrant color that lasts up to 24 washes
- Enhances natural hair color and boosts shine by up to 63%
- Covers up to 50% of white or gray hair
- Can be mixed with any shade from the Color Touch range for customized results
- Ammonia-free, making it gentle on hair and scalp
- Features Light 2 Color Complex technology for enhanced intensity and shine
- Suitable for all hair types, including fine or sensitive scalps
- Vegan formula
Technology
- Light 2 Color Complex – Enhances color intensity and shine, ensuring a natural and long-lasting result.
- Metal Purifier – Keeps the color vibrant and true, regardless of hair condition.
How to use
In a non-metallic bowl, mix the color with the developer in the recommended ratio. Apply to dry, unwashed hair. Leave on for the specified time. Rinse thoroughly, shampoo, and follow with a conditioner or mask. Wear gloves.
PRCESSING TIME GUIDELINES
- For minimal color refresh – Comb through the hair ends in the last 5 minutes of processing.
- For maximum color refresh – Apply to the entire hair and leave on for the full processing time.
- For lightened hair – Processing time is 5–20 minutes depending on hair texture and desired intensity.
TIPS FOR CUSTOMIZATION
- To intensify the shade: Mix Color Touch with Special Mix and Color Touch 1.9% or 4% emulsion. The amount of Special Mix depends on the desired shade intensity.
- To reduce intensity: For softer, less intense tones, mix Color Touch with Clear 0/00 and Color Touch 1.9% or 4% emulsion.
RINSING INSTRUCTIONS
- After the recommended processing time, rinse thoroughly with warm water, then use shampoo.
Note: An oil-based developer Wella Professionals Color Touch Emulsion is required for application and sold separately.
Warning
Hair dyes can cause severe allergic reactions. It is essential to follow the instructions before use. Wear suitable disposable gloves during preparation, application, and rinsing. Read the instructions carefully and follow them exactly. This product is not intended for persons under the age of 16. Avoid contact with the eyes. In case of eye contact, rinse immediately and thoroughly with water and seek medical advice. Temporary black henna tattoos may increase your risk of allergy. Do not use hair dye if you have a rash on your face or a sensitive, irritated, or damaged scalp; if you have previously experienced an allergic reaction to a hair colourant; or if you have had a reaction to a temporary black henna tattoo in the past. An allergy alert test must be carried out 48 hours before each use of the product. Make sure you purchase the product early enough to perform the test. Keep out of reach of children. Do not use this product for any purpose other than colouring hair. Rinse hair thoroughly after application. Always follow the instructions for use.
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