Milk_Shake Conditioning Direct Color

A temporary conditioning direct colour treatment for all hair types. Ideal for coloured hair or pre-premanent hair colouring.

Benefits

• Revives, intensifies, tones, corrects or restores color, making it intense and radiant
• Gives highly creative chromatic effects that are easy to maintain
• Nourishes and conditions the hair during colouring process
• Temporary formula lasts up to 8-10 washes
• A direct formula stays on the surface of the hair in correspondence with the cuticle
• Gel-based formula adheres perfectly to the shaft, for optimal color depositing on the hair
• Mixable shades for versatile and creative results
• Ammonia and peroxide free, does not need oxidisers
• A pleasant fruity fragrance gently envelops the hair

Key ingredients

• Milk proteins - a replenishing and conditioning action on the hair’s structure
• Argan oil & shea butter - emollient, to nourish and protect hair
• Integrity 41 - hydroglycolic sunflower seed extract, rich in antioxidant polyphenols, for greater color stability over time
• Humectant & conditioning agents - improve manageability, softness and shine
• Amphoteric surfactant - a delicate cleansing action makes rinsing easy

How to use

Distribute over clean, damp hair, work through the hair and comb through. Leave in for a suggested time that varies between 5–20 minutes. At the end of the setting time, lather with a little water, then rinse. If applying intense or dark shades, cleanse with a mild shampoo. Follow the instructions on the instruction leaflet insert. Perform a skin sensitivity test.Reduce intensity to all shades by mixing with the clear direct colour.

Treatments

DIRECT COLOR COCKTAIL

• Application: Mix the 15 ml of direct color with 5 g of the whipped cream evenly. Apply to clean, damp hair with delicate and pleasant gestures.
• Setting time: Leave in for 10 minutes, then rinse well and proceed with the most suitable milk_shake® leave-in treatment and styling products for the blow dry.
• Result: Healthy hair with delicious scent and shiny color. Perfect as a “color rinse” for natural or colored hair, to prolong the duration of hair color and its shine for healthy, nourished, beautiful hair.

N.B.: all of the milk_shake® direct color nuances can be used for this treatment, but the most suitable nuances are: brown, silver, beige blond, golden blond, copper, light red, deep red, powder and eggplant. In the case of bleached or white hair, reduce setting time.

COLOR & SHINE

• Application: Choose the desired shade or the desired combination of shades. Distribute over clean, damp hair.
• Setting time: Variable from 5 to 20 minutes depending on the hair’s structure and the desired result.
• Result: Color without commitment, ideal to darken or give personalized color tones to untreated or color-treated hair.

COLOR REVIVE

• Application: Choose the desired shade or the desired combination of shades. Distribute over clean, damp hair.
• Setting time: Variable from 5 to 20 minutes depending on the hair’s structure and the desired result.
• Result: To enhance, intensify, recover or correct any color type, making the new color vibrant, balanced and shiny.

TONE

• Application: Choose the desired shade or the desired combination of shades. Distribute over clean, damp hair.
• Setting time: Variable from 5 to 20 minutes depending on the hair’s structure and the desired result.
• Result: Revives a color tone, corrects or neutralizes unwanted tones on bleached or highlighted hair.

TEMPORARY GREY COVERAGE

• Application: Choose the desired shade or the desired combination of shades. Distribute over clean, damp hair.
• Setting time: Dark levels: 20 minutes. Light levels: 10-15 minutes. Chemically-treated hair: 10-15 minutes. For greater coverage, use a heat source.
• Result: Gives up to 30% temporary grey coverage. For better results, always use natural shades on their own or mixed with other shades.

PRE-PIGMENTATION

• Application: Use the golden blond shade from level 11 to 7 and the copper shade from level 6 to 4. On dry hair, apply to light ends that need darkening, and distribute through.
• Setting time: After 10 minutes, remove the product with a paper towel, then apply oxidised color and leave in for 30 minutes. Conclude by lathering and rinsing, then cleanse with a mild shampoo.
• Result: A highly professional treatment that is indispensable for perfect color correction. When darkening very light levels, it deposits a greater amount of color, improving evenness and duration of the result.

COLOR CONTRASTS

• Application: Choose the desired shade or the desired combination of shades. Distribute over clean, damp hair.
• Setting time: Variable from 5 to 20 minutes depending on the hair’s structure and the desired result.
• Result: Creates color contrasts with intense, radiant and shiny tones.