Goldwell Elumen Color Pures

Highly effective non-oxidizing hair color with intensive fashion shades for results on levels 3–10.

Benefits

• Intensive fashion, colorful shades on any hair level
• Innovative technology with no need for peroxide, it's easy to apply
• Extremely intense color, brilliance and high gloss
• Exceptional durability - color remains strong even after 10 shampoos
• Coloring without damaging the hair, repairs the hair while coloring
• Without peroxide, amonia and amonia-odor

Technology

• HDmax Technology - a system of specially-selected dyes, dyes penetrate deep into the hair, creates extra ordinary intensity and longevity (Magnet Effect) shile refiling (Repair Effect) damaged areas inside the hair.

• Shine & Care Technology - creates exceptional brilliance and a healthy feel for the hair (Deep Shine Effect).

How to use

1 PPREPARE

• Brush Hair to detangle. Hair should be Dry or Towel dried.
• Use Elumen Prepare after highlighting/ highlifting service or as a precolor treatment for damaged hair.

2 APPLICATION

• Prepare single or multiple-shade formula in color bowl, Elumen Shade bottle, or Elumen mixing bottle.
• Attach nozzle or comb attachment as needed. Apply color to hair.

3 DEVELOPMENT TIME

• Process with heat for 20 minutes
• Process without heat for 30 minutes

4 WASHING

• After processing is complete, rinse with water and then shampoo two times with Elumen Wash.
• Towel dry thoroughly.

5 CARE

• Evenly saturate the hair with Goldwell Elumen Lock, comb through and process for 5 minutes.
• Rinse thoroughly and condition with Elumen Care products.