Wella Professionals Koleston Perfect Me+ Rich Naturals

Professional cream permanent hair color for elegant and refined rich natural shades of hair.

Benefits

• Offers iridescent shades with warm/cool accents for every color result
• Ensures pure tonality and more even color results from root to tip
• Gives up to 100% coverage with root to tip evenness when you mix it with Pure Natural shades
• Less hair damage colour after colour
• Provides up to 60x less likely to develop a new allergy to hair color
• Without PPD and PTD

Technology

• Pure Balance Technology - deactivates metals, which reduces free radicals to better protect hair bonds and reduce damage during coloring and for better control of the right color formation from root to tip.
• Me+ Dye Molecule - contains the part of the color molecule responsible for color vibrancy, lastingness and coverage but has amodified shape which reduces the risk of developing allergy

Koleston Perfect vs NEW Koleston Perfect Me+

• Precise application and easier and faster mixing
• Tone enhancement and true to tone color for longer
• Higher long lasting shine, up to 66% more shine
• Significantly less hair damage, color after color
• Pleasant fragrance

Tip! You can mix current and new Koleston Perfect to achieve the same color tonality. This helps with the transition in your salon.

How to use

• Mixing ratio: 1:1 (60 ml color + 60 ml Welloxon Developer)
• Development time: 30-40 min (without heat) / 15-25 min (with heat)
• Developer: 4%, 6%, 9% or 12% Welloxon Developer

Choosing developer:

• 4% - same depth or darker, create deeper color moods
• 6% - 1 level of lift, coverage grey/white hair same depth or darker
• 9% - 2 levels of lift
• 12% - 3 level of lift

1. FULL-HEAD APPLICATION SAME DEPTH/DARKER

Apply the coloring mixture immediately from roots to ends. Leave for 30–40 minutes (without heat) or 15–25 minutes (with added heat). After processing time, wash your hair thoroughly with warm water.

2. FULL-HEAD APPLICATION WITH LIGHTENING

First step

• Apply the coloring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp.
• Development time: 20 min (without heat) / 10 min (with heat)

Second step

• Apply the coloring mixture to the roots.
• Development time: 30-40 min (without heat) / 15-25 min (with heat)

Tip! To increase vibrancy in lengths and ends use Welloxon Perfect one level stronger than the roots.

3. COLOR LEVELING ON LENGTHS AND ENDS

If required, after completion of development time, dampen the hair well with water (with special blonde use 100ml) and emulsify the color through the lengths and ends. Leave for 5–10 minutes without added heat.

4. COLORING ON GRAY/WHITE HAIR

The addition of a Pure Naturals shade is required to give sufficient coverage.

• 30-50% white hair - add 1/3 of a Pure Naturals shade
• 50-100% white hair - add 1/2 of a Pure Naturals shade
• Red shades on hair with more than 50% white hair - mix 2 parts red to 1 part natural shade (i.e. 1/2 tube red + 1/4 tube natural)