Matrix Socolor Cult Semi / Direct

Semi-permanent direct dye color coats the outside of the hair fiber.

Benefits

• An extensive palette of vidid shades, do not require a developer
• Intermixable within the same technology (semi shades mixed with semi shades)
• Deposits more evenly for smooth and balanced color
• 5x more conditioning, maximum longevity, ultimate vibrancy
• Last up to 42 shampoos when treated for properly
• Clear provides hi-shine or to dilute your shade and make more pastel

Technology

• Pre-Toning Technology - helps your hair color come out smooth and balanced
• High concentration of vivid dyes - good cover ability
• Deep Conditioning Agents - built into every shade, provides 5x more care than other semi-permanent color

How to use

Apply SOCOLOR Cult directly to natural or pre-lightened clean, towel-dried hair. The lighter your starting level the brighter your end result will be. For best results apply to hair that is 80-100% dry. Apply with bowl and brush. Process at room temperature for 20 minutes. For more vibrancy, process for 30 minutes. Do not use heat. Then rinse with cool water and apply conditioner. No need to shampoo.

• Starting level: levels 8-10
• Development time: up to 20-30 minutes at room temperature

Tip! To create fashion shades, in many cases, pre-lightening will be necessary. We recommend Light Master for all your lightening needs.