A New Era of Demi-Permanent Coloring: The Revamped Wella Professionals Color Touch!
If you're looking to change your hair color without committing to a permanent dye or compromising hair quality, we have great news for you! Wella Professionals introduces the revamped Color Touch demi-permanent color range, now vegan, gentle on hair and scalp, while delivering stunning shine and intense color vibrancy. So how can you achieve the perfect result? Here’s your ultimate beauty guide!
Why is Color Touch the perfect choice?
Color Touch now joins other vegan hair colors from Wella Professionals, such as Koleston Perfect, Illumina Color, Shinefinity, and BlondorPlex. With more people seeking sustainable hair care solutions, this range is the ideal choice — offering true color depth regardless of hair condition.
How to choose the right shade?
Choosing the right shade is essential—do you prefer natural-looking tones or something bolder? The new Color Touch range offers several options:
- For a subtle color refresh and a natural look, try Rich Naturals.
- If you need more gray coverage, Color Touch Plus is a great option.
- Love red tones? Vibrant Reds delivers intensity and dazzling shine.
- Brunettes will adore Deep Brown for added depth and a rich hue.
- Feeling creative? Special Mix lets you create custom shades to match your unique style.
What makes Color Touch Vegan and why is it gentler?
This innovative formula is completely free from animal-derived ingredients, mineral oils, and silicones. That means you can enjoy not only stunning color results but also a sustainable dye that aligns with an eco-friendly approach to hair care.
Additionally, Color Touch features groundbreaking Metal Purifier technology, which neutralizes the impact of metals in the hair, ensuring consistent and even results. Metals like copper can accumulate in the hair from water or environmental pollution, affecting the final color outcome. Thanks to this technology, you no longer have to worry—your color will always be flawless and true to the chosen shade.
How to apply the color correctly?
- Prepare the color – mix it with the developer in a 1:2 ratio.
- Apply to dry, unwashed hair – distribute the color evenly from roots to ends.
- Leave on for 5–20 minutes, depending on the desired intensity.
- Rinse and treat your hair with shampoo and conditioner to prolong the color's vibrancy.
Remember, you’ll need to use Wella Professionals Color Touch Emulsion in either 6 Vol. (1.9%) or 13 Vol. (4%), which is sold separately.
Pro secret: how to combine Color Touch and Koleston Perfect?
This trick is known only to the most experienced colorists! If you want to achieve a flawless color transition, combine the permanent Koleston Perfect with the demi-permanent Color Color Touch.
- Koleston Perfect is ideal for root application – it provides full gray coverage and rich, long-lasting color.
- Color Touch is perfect for mid-lengths and ends – it enhances shine, refreshes color, and creates a seamless blend.
This technique allows you to achieve a sophisticated "color melt" effect, where the color smoothly transitions from roots to ends, delivering a rich and multidimensional result.
Vegan Hair Care Goes Beyond Color!
If you're looking for truly sustainable hair care, you don't have to stop at vegan coloring. Wella Professionals also offers Ultimate Repair, an innovative vegan hair care range designed to maintain the health and beauty of your hair even after coloring. This luxurious treatment repairs damage in just 90 seconds, leaving hair visibly stronger, smoother, and shinier.
With a powerful blend of AHA and Omega-9, this range reinforces hair fibers from within, restores damaged areas, and protects against future stress. So if you want to keep your hair vibrant, glossy, and healthy post-coloring, Ultimate Repair is the perfect companion to your new Color Touch shade.
How to Keep Your Color Vibrant for Longer?
To make your new color last as long as possible while keeping your hair healthy, be sure to use:
- Sulfate-free shampoos that won’t strip away pigments.
- Hydrating masks and conditioners to seal the cuticle and enhance shine.
- Heat protection if you frequently use a hairdryer or straightener.
If you're looking for a professional, vegan, ammonia-free hair color that delivers dazzling shine and allows you to experiment with shades without long-term commitment, Color Touch is the perfect choice. With its metal-neutralizing technology and extensive shade range, it’s ideal for anyone wanting beautiful, healthy, and gentle color. Choose your shade and give your hair new life! Which color will you try first?