Severely damaged hair? Get rid of excess calcium with citric acid and organic acid. A simple solution for healthy and beautiful hair you can be proud of.
Kérastase discovered the reason behind damage that keeps coming back: CALCIUM! Damaged hair is porous and absorbs 3 times more calcium from water ( vs healthy hair) leading to a calcium overdose. At each contact with water, calcium accumulates creating persistent damage. Calcium sneaks in-between keratin chains, and breaks their links, making hair rigid, stiff and easy to break. On the outside, calcium builds-up, on the scales, making hair rough and dull.
How to effectively reduce long-term hair damage? We have the solution!
The new range Première is designed for all types of damaged hair, from fine to thick. It helps rid hair of excess calcium with citric acid and organic acid. It is the organic acid that works on the surface and in the core of the hair fibre, effectively reducing the appearance of dull and unruly hair. Once the calcium has been removed, the amino acid glycine penetrates the inner structure of the hair for deep hair restoration. This helps to restore damaged keratin bonds and significantly reduces hair breakage.
- Restores up to 99% of hair's original strenght*
- 93% less hair breakage**
- 75% more shine***
*with continuous use of the full system
**vs. non conditioning shampoo
***vs. unwashed hair
Key ingredients
8% PURE ACIDS CONCENTRATION
- CITRIC ACID : Acts from core to surface, to neutralise dullness and stiffness
- AMINO ACID GLYCINE : Penetrates hair's inner layer to deeply repair. As a results broken links between keratin chains are reconnected, dramatically reducing breakage.
Choose the perfect ritual for your hair type
1) Ritual for fine to medium hair
If you have thin, damaged hair, this routine will decalcify, repair and strengthen your hair.
- Problem: Damaged fine hair
- Solution: Kérastase Première Concentré Décalcifiant Ultra-Réparateur + Kérastase Première Bain Décalcifiant Réparateur + Kérastase Première Fondant Fluidité Réparateur + Kérastase Première Sérum Filler Fondamental
2) Ritual for medium to very thick hair
If you have medium to thick, damaged hair, this routine will deliver the ultimate inner repair, preventing the risk of future damage from calcium buildup.
- Problem: Damaged thick hair
- Solution: Kérastase Première Concentré Décalcifiant Ultra-Réparateur + Kérastase Première Bain Décalcifiant Réparateur + Kérastase Première Masque Filler Réparateur + Kérastase Première Sérum Filler Fondamental + Kérastase Première Huile Gloss Réparatrice
In the care of damaged hair, it is important to understand what causes their damage and what steps we can take to minimize it. By following these tips, you can keep your damaged hair under control. With a little extra care, you can have healthy, beautiful hair that you can be proud of.