Rene Furtere started as a hairdresser in his wife’s Parisian salon. At that time, women longed for the platinum curls of Marilyn Monroe, but no hair care products were available to repair the damage caused by so many styling techniques. The solution he devised was his Karité nourishing mask, which still today continues to revitalize and repair even the most damaged hair. He went on to create Complexe 5, a miraculous elixir of essential oils that has become an indispensable step in the beauty routine. René Furterer then embarked on the pursuit of an innovative vision:
“Beautiful hair grows from a healthy scalp, just like a plant in fertile soil.”
In 1957 he created a method Etheirology and was applying it in his first Hair Spa by developing a three-phase “Prepare, Cleanse, and Treat” method. The preparation phase the scalp is stimulated with Complexe 5. The second phase, “Cleanse,” uses a shampoo suited to the scalp’s specific condition. The third phase, “Treat,” introduces a deep treatment for the scalp and hair lengths. Women were amazed by the results of this natural, rich, and custom-made hair care products.
The René Furterer brand seeks to transfigure and enhance nature, but always in a principled and responsible manner, with the certified “Botanical Expertise Pierre Fabre” approach. All the brand’s innovations therefore respect, protect, and preserve the plant world.
A Fair-Trade Approach
René Furterer applies a Fair Trade, Supportive and Accountable Sourcing approach for its procurement of plants.
The ethical sourcing of shea butter with a small company from Burkina Faso called SOTOKACC
René Furterer has undertaken the cultivation of moringa in Madagascar with SEAR
René Furterer has made genuine investments in Moroccan cooperatives that produce argan oil.