Hair softening shampoo with argan oil technology that transforms the texture of dry and brittle hair and delivers softness and manageability.
Hair softening shampoo with argan oil for dry hair that provides 15x more conditioning*, strengthening the hair's core. Its keratine-enriched complex replenishes hair while adding intense softness.
- Gently cleanses and softens
- Replenishes moisture to dry hair using argan oil technology
- Adds softness and transforms the texture of dry and brittle hair
*All Soft Shampoo, Conditioner, and Argan-6 oil vs. a non-conditioning shampoo
- MOISTURIZING FACTOR - Replenishes and maintains essential moisture balance, keeping hair moist and soft.
- ARGAN OIL - Penetrates hair fiber to be silkier and shinier with an intense softness.
- INTERLOCK PROTEIN NETWORK - Rebuilds surface protection, and provides progressive conditioning and strengthens hair's core.