Davines Nounou Shampoo

The new Davines NOUNOU Shampoo formula is designed for dry, brittle and chemically treated hair, including hair that has been coloured, lightened or otherwise chemically processed. It gently cleanses the hair while helping restore softness, smoothness and manageability. The updated formula features Regenerative Organic Certified™ lupin extract, naturally rich in proteins that help strengthen weakened hair fibres.

Benefits

• Gently cleanses dry, brittle and chemically treated hair
• Helps nourish and strengthen weakened hair fibres
• Promotes softer, smoother and more manageable hair
• Helps maintain the hair's essential moisture balance
• Helps improve resistance to hair breakage
• Ideal for hair damaged by colouring, bleaching and other chemical treatments
• Contains 88.5% natural-origin ingredients
• Contains 97.4% biodegradable ingredients

When used as part of the complete NOUNOU Shampoo + Conditioner + Oil routine, instrumental testing showed up to 9.9× more shine and 9× stronger hair compared to untreated hair. These results apply to the complete routine, not the shampoo alone.

Key ingredients

• Regenerative Organic Certified™ lupin extract – naturally rich in proteins that help strengthen and restore weakened hair fibres. Naturally occurring polysaccharides form a protective layer on the hair to help retain moisture, while fatty acids improve resilience and help reduce breakage. The lupins are sourced from Regenerative Organic Certified™ farming in the Lecce region of Italy.
• Panthenol – helps maintain moisture, leaving the hair softer, smoother and more supple.
• Glycerin – helps retain moisture within the hair fibre, leaving dry, stressed hair softer and easier to manage.

How to use

1. Apply the shampoo to wet hair.
2. Gently massage into the scalp and lengths.
3. Rinse thoroughly.
4. Repeat if necessary.
5. Follow with NOUNOU Conditioner or NOUNOU Mask for more intensive nourishment.

Frequently Asked Questions (FAQ)

• Who is the new NOUNOU Shampoo suitable for?
  It is ideal for dry, brittle, damaged and chemically treated hair, especially after colouring or bleaching.

• Is the new formula vegan?
  Yes. Davines describes it as vegan friendly and confirms that it contains no ingredients of animal origin.

• What has changed in the new formula?
  The updated formula features Regenerative Organic Certified™ lupin extract, replacing the key botanical ingredient used in the previous version. It is specifically designed to strengthen, restore and improve the resilience of chemically stressed hair. Davines officially refers to this version as an Improved Formula.