Aveda Be Curly Advanced Shampoo

Creamy sulfate-free shampoo for curly, wavy, and coily hair gently removes impurities and styling buildup without drying out the hair. Infuses curls with hydration, strengthens the hair fiber with a plant-derived peptide, and helps instantly reduce frizz. After just one wash, curls look more elastic, shinier, and better defined.

Benefits

• Gently cleanses without sulfates and won’t dry out hair
• Removes impurities and styling residue
• Hydrates and nourishes curls, waves, and coils
• Strengthens hair fiber with plant-derived peptide
• Protects against humidity and reduces frizz
• Improves curl shape and definition after the first use
• Contains kokum seed butter for deep nourishment and easier detangling
• Suitable for hair types 2A–4C and all hair thicknesses (fine, medium, thick)
• Refreshing citrus aroma with organic lemon, bergamot, and orange
• 94% naturally derived ingredients
• Vegan, free from silicones and sulfates
• Leaping Bunny Approved – cruelty-free

Key ingredients

• Plant-derived peptide – strengthens hair fiber and improves elasticity
• Kokum seed butter – deeply nourishes and makes hair easier to style
• Essential oils of lemon, bergamot, and orange – deliver a fresh, uplifting scent

How to use

Apply to wet hair and scalp, massage gently, and rinse. For best results, follow with be Aveda Be Curly Advanced Conditioner or an intensive mask Aveda Be Curly Advanced Intensive Curl Perfecting Masque according to your hair’s needs.