shu uemura Izumi Tonic Haircare Strengthening Shampoo

Inspired by traditional Japanese hair rituals, this shampoo harnesses the strengthening and restorative power of rice water. It gently yet deeply cleanses the hair while nourishing, fortifying, and visibly thickening each strand. Ideal for fine, weakened, or damaged hair of all types.

Its lightweight texture leaves hair feeling silky-smooth, shiny, and supple without any heaviness. With regular use – especially when combined with the full Izumi Tonic routine – hair can become up to 30× stronger and split ends reduced by up to 91%.

Benefits

• Strengthens and helps prevent breakage
• Makes hair up to 30× stronger*
• Reduces split ends by up to 91%*
• Thickens hair – increases the diameter of each fiber
• Adds shine and softness
• Sulfate-free – safe for color-treated hair
• Hydrating and repairing without weighing hair down
• Vegan and eco-conscious – rice water sourced from Hyogo, Japan
  *Effects confirmed when using the complete Izumi Tonic routine (shampoo, conditioner, and serum) compared to a regular non-nourishing shampoo.

Fragrance

An uplifting and delicate scent that opens with fresh citrus notes, blending into a clean, woody musk reminiscent of a breathtaking rice field.

Key ingredient

• Japanese Rice Water – rich in amino acids, B vitamins, vitamin E, minerals, and antioxidants. It helps repair damaged strands, improve elasticity, and boost resilience.

How to use

Apply to wet hair, massage gently into scalp and lengths, then rinse thoroughly. For best results, follow with other products from the Izumi Tonic range (conditioner, serum).

aqua / water / eau • sodium laureth sulfate • citric acid • cocamidopropyl betaine • sodium hydroxide • propylene glycol • sodium chloride • sodium benzoate • hexylene glycol • polyquaternium-10 • salicylic acid • linalool • limonene • butylene glycol • citronellol • coumarin • alpha-isomethyl ionone • geraniol • hydrolyzed rice extract • parfum / fragrance

The manufacturer is responsible for the product composition. Due to possible changes, we recommend checking the composition directly on the packaging.

SHU UEMURA ART OF HAIR
277 rue Saint-Honoré 75008 PARIS
https://www.shuuemuraartofhair-usa.com/shampoos
contact@shuuemura.fr