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shu uemura Izumi Tonic Haircare Strengthening Shampoo
strengthening shampoo with rice water for fragile and weakened hair
Inspired by traditional Japanese hair rituals, this shampoo harnesses the strengthening and restorative power of rice water. It gently yet deeply cleanses the hair while nourishing...
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shu uemura Izumi Tonic Haircare Strengthening Shampoo
Inspired by traditional Japanese hair rituals, this shampoo harnesses the strengthening and restorative power of rice water. It gently yet deeply cleanses the hair while nourishing, fortifying, and visibly thickening each strand. Ideal for fine, weakened, or damaged hair of all types.
Its lightweight texture leaves hair feeling silky-smooth, shiny, and supple without any heaviness. With regular use – especially when combined with the full Izumi Tonic routine – hair can become up to 30× stronger and split ends reduced by up to 91%.
Benefits
Strengthens and helps prevent breakage
Makes hair up to 30× stronger*
Reduces split ends by up to 91%*
Thickens hair – increases the diameter of each fiber
Adds shine and softness
Sulfate-free – safe for color-treated hair
Hydrating and repairing without weighing hair down
Vegan and eco-conscious – rice water sourced from Hyogo, Japan *Effects confirmed when using the complete Izumi Tonic routine (shampoo, conditioner, and serum) compared to a regular non-nourishing shampoo.
Fragrance
An uplifting and delicate scent that opens with fresh citrus notes, blending into a clean, woody musk reminiscent of a breathtaking rice field.
Key ingredient
Japanese Rice Water – rich in amino acids, B vitamins, vitamin E, minerals, and antioxidants. It helps repair damaged strands, improve elasticity, and boost resilience.
How to use
Apply to wet hair, massage gently into scalp and lengths, then rinse thoroughly. For best results, follow with other products from the Izumi Tonic range (conditioner, serum).
The manufacturer is responsible for the product composition. Due to possible changes, we recommend checking the composition directly on the packaging.
Warning
For external use only. Avoid contact with eyes. If the product gets into your eyes, rinse them thoroughly with water immediately. Discontinue use if any adverse reactions occur. Keep out of reach of children. Do not use on children under 3 years of age.
Manufacturer
SHU UEMURA ART OF HAIR
277 rue Saint-Honoré 75008 PARIS
https://www.shuuemuraartofhair-usa.com/shampoos
contact@shuuemura.fr
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