Alterna My Hair My Canvas Begin Again Curl Cleanser

Do you crave perfect waves and curls? Then this vegan, silicone-free shampoo is for you. It gently cleanses while improving the structure of the curls, enhancing their natural shape and reducing frizz.

Benefits

• Gently cleanses while improving the structure of curls
• Enhances the natural shape of curls and reduces frizz
• Moisturizes and adds shine
• Eases detangling
• Maintains the shape of curls
• Contains vegan botanical caviar, coconut milk and oil, cocoa butter, and Kakadu plum extract
• Vegan
• Suitable for all types of curly hair
• PETA certified and cruelty-free

Key ingredients

• Vegan Botanical Caviar - Known for intensive hydration, improving moisture retention and smoothing the cuticle, adding elasticity, shine and strength thanks to the revitalizing power of its unique blend of hydrating polysaccharides and free radical neutralizing antioxidants.
• Fair Trade Coconut Oil- known for maintaining cuticle condition and smoothing. Its rich texture is commonly used to reduce frizz by slowly absorbing into the hair as water evaporates from damp strands.
• Fair Trade Cocoa Butter
• Known for providing nourishment, strengthening and smoothing hair. It is also prized for its softening properties that make hair look healthy and shiny.
• Kakadu Plum Extract* - Known for adding moisture and hydration, maintaining collagen and elastin levels which are essential for healthy, shiny hair. Prized for containing the highest concentration of vitamin C of any known plant in the world, it is rich in antioxidants and has antifungal, antiviral and anti-inflammatory properties.
• Coconut Milk - valued for its extreme moisturizing properties.

How to use

Massage into wet hair and rinse. For best results, use with products from the Alterna My Hair My Canvas Begin Again line.

Aqua/Water/EAU • Sodium C14-16 Olefin Sulfonate • Cocamidopropyl Hydroxysultaine • Coco-Glucoside • Glycerin • Glycol Distearate • Acrylates/Vinyl Neodecanoate Crosspolymer • Sodium Chloride • Oleth-20 • Parfum/Fragrance • Phenoxyethanol • Sodium Cocoyl Hydrolyzed Pea Protein • PEG-120 Methyl Glucose Dioleate • Hydroxyethylcellulose • Lauryl/Myristyl Polyricinoleate • Polyquaternium-7 • Aminomethyl Propanol • Cocos Nucifera (Coconut) Oil • Polyglyceryl-3 Laurate • Sodium Dehydroacetate • Theobroma Cacao (Cocoa) Seed Butter • Disodium Edta • Ethylhexylglycerin • Sodium Hydroxide • Linalool • Sodium Benzoate • Cocos Nucifera (Coconut) Fruit Extract • PEG-60 Hydrogenated Castor Oil • Terminalia Ferdinandiana Fruit Extract • Phenethyl Alcohol • Caprylyl Glycol • Potassium Sorbate • Tocopherol • Caulerpa Lentillifera Extract • Hydrogen Peroxide • Citric Acid • Helianthus Annuus (Sunflower) Seed Oil • Rosmarinus Officinalis (Rosemary) Leaf Extract • Laminaria Digitata Extract