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Alterna
Caviar Replenishing Moisture Shampoo 
 
In stock from 6.62 €
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Alterna
Caviar Replenishing Moisture Conditioner 
 
In stock from 6.62 €
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Alterna
Bamboo Volume Shampoo 
 
In stock from 12.50 €
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Alterna
Bamboo Volume Conditioner 
 
In stock from 12.50 €
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Alterna
Caviar RepairX Instant Recovery Shampoo 
 
In stock from 21.92 €
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Alterna
Caviar CC Cream 
 
In stock from 8.58 €
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Alterna
Caviar Infinite Color Hold Vibrancy Serum 
 
In stock from 31.32 €
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Alterna
Bamboo Volume 48 Hour Sustainable Volume Spray 
 
In stock 18.00 €
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Alterna
Caviar Bodybuilding Volume Conditioner 
 
In stock from 21.92 €
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Alterna
Caviar Infinite Color Hold Conditioner 
 
In stock from 21.53 €
Alterna
Caviar Clinical Detoxifying Shampoo 250ml 
 
In stock 21.92 €
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Alterna
Caviar Infinite Color Hold Shampoo 
 
In stock from 21.53 €
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Alterna
Caviar RepairX Instant Recovery Conditioner 
 
In stock from 21.92 €
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Alterna
Caviar RepairX Micro-Bead Fill and Fix Treatment Masque 
 
28.97 €
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Alterna
Caviar Miracle Multiplying Volume Mist 
 
In stock 19.96 €
Alterna
Caviar Clinical Root & Scalp Stimulator 100ml 
 
In stock 23.49 €
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Alterna
Caviar Overnight Hair Rescue 
 
In stock 26.23 €
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Alterna
Ten Perfect Blend Conditioner 
 
In stock from 41.12 €
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Alterna
Caviar Working Hairspray 
 
In stock from 5.45 €
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Alterna
Caviar Bodybuilding Volume Shampoo 
 
In stock from 21.92 €
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Alterna

Alterna brand has been a pioneer in the luxury haircare category, offering state-of-the-art formulas that set industry standards since 1997 in USA in Beverly Hills. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide.

Alterna is designed for all women who are well aware that the hair is a crown of beuty and do not hesitate to invest in quality cosmetics. Appropriately chosen investments will return thanks to quality natural ingredients contained in the products and its action in multiple layzers and you can see real results! On top of that, thanks to highly concetrated formulation small amount of product is enough when using it so the product lasts longer.

Luxury and the higest quality ingredients

The most precious ingredients are used in the production, such as caviar extract, marine bioactive substances, certified organic plant extracts and italian truffle oil. Alterna products are not tested in animals. Alterna products are sulphates, parabens and artificial colors free, so they are more gentle to the hair the environment.

Exclusive patented technology

Enzymetherapy® Technology

Enzymetherapy is the basis of every Alterna product, ensures the deep absorption of all the rare active ingredients into the hair and brings them long-lasting strength, resistance, softness and shine. It is a special system that supplies the hair with the enzymes necessary to convert the active ingredients into the product into a structure that the hair and hair cuticles easier to absorb.

Color Hold™ Technology

Color Hold Technology maintains the radiant hair look for a long time, protects it from any light damage including artificial light sources, prevents color washing and eliminates the fading of the color that causes UVA / UVB.

Age-Control Complex Technology

Age-Control Complex Technology fights against hair aging, caused by natural, environmental or chemical influences. It uses three basic components:

  • caviar extract - rich source of Omega 3 fatty acids
  • vitamin C - effective antioxidant
  • cytokines - proteins that help microcirculation

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