Aveda Blonde Revival Purple Toning Shampoo

Purple toning shampoo that tones, cools and helps neutralise brassiness. Ideal for blonde, grey or naturally silver hair

Benefits

• Sulfate cleanser-free formula, gently cleanses without stripping hair
• Developed with a low lather to maximize toning benefits
• Neutralizes unwanted yellow or brassy tones for a brighter, more illuminated result after just one use*
• 8x more toning pigments** reawaken salon-fresh blonde color
• Hydrates and conditions over-processed hair - returning incredible softness to each strand
• Instantly restores smoothness and resurfaces the hair fiber leaving it feeling smooth and healthy
• 97% naturally derived, vegan, cruelty free
• Free from silikones, parabens, mineral oil, petrolatum, synthetic fragrance
• Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood

*When used with blonde revival™ purple toning conditioner
**vs. Aveda Blue Malva

Technology

• Violet rich pigments - help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X the toning pigments for coolest blonde yet (when compared to Aveda Blue Malva).

How to use

Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralizing. Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with blonde revival™ purple toning conditioner. Toning results can vary.

Pro tip! For extra lather, first shampoo with your regular shampoo and then follow with Blonde Revival Shampoo for your second shampoo.