CHI Ionic Color Illuminate Shampoo

Color enhancing shampoo to tone, restore and maintain the color between salon services.

Benefits

• Cleanses hair and scalp while deposits colour
• Helps maintain salon-fresh color in natural hair color and color treated hair
• Offers color preservation and color balance in one step
• Enhances the hair color's shine and radiance
• Replenishes moisture, nourishes and minimizes split ends in chemically treated hair
• Creates custom shades by intermixing colors for endless possibilities
• Can be used weekly or daily, depending on desired results

Technology

• Direct dyes - deposits color dyes or tones in one easy step.
• Silk Amino Complex - contains ceramic, amino acids, and silk that deeply penetrate the hair cuticle for ultimate color deposit and moisture delivery.

Shades

• Platinum Blonde - recommended for levels 7 (dark blonde) to 10 (light blonde)
• Silver Blonde - recommended for levels 5 (medium brown) to 10 (light blonde)
• Red Auburn - recommended for levels 5 (medium brown) to 7 (dark blonde)

How to Use

Wet hair and apply CHI Ionic Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Ionic Color Illuminate Conditioner.

Tip! Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces.