Joico Defy Damage Protective Masque

Powerful at-home treatment with a brilliant, bond-strengthening defense system.

Benefits

• Goes deep to rebuild broken hair bonds
• Deeply replenishes without weighing hair down
• Proactively builds hair’s resistance to damage
• Leaves hair soft, shiny and healthy-looking
• Hair is protected from breakage and heat damage
• See results after the very first use

Technology

• *Joico SmatRelease Technology - unique liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients — Rosehip Oil, Arginine, and Keratin — to help repair, strengthen, and protect hair from the cumulative effects of daily styling
• Protective lipid - the exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application
• Moringa Seed Oil - a rich source of antioxidants, Vitamins A and E, Zinc, and Silica — all fundamental to creating healthy, strong, damage-resistant hair — helps to boost shine and softness
• Arginine - smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal

How to use

Apply to damp hair, leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.