Schwarzkopf Professional BC Bonacure Color Freeze pH 4.5 Sulfate-Free Micellar Shampoo

Sulfate free shampoo for colored hair. Ideal for client wanting to maximise colour retention.

After a colouration, current care technologies mainly seal the cuticle, leaving the matrix structure unattended which can lead to a lack of resilience, hair breakage and dramatic colour fade. When hair is adjusted to the optimal pH value of 4.5, the matrix around the cortex microfibriles is tightened and stabilised, keeping the colour pigments frozen deep inside the hair structure.

Benefits

• Gently yet effectively cleanses coloured hair
• Keeps colour pigments frozen deep inside the hair
• Tightens and stabilises the hair matrix
• Helps to optimise the pH level to 4.5
• Protects hair structure both inside and out
• suitable as a post colour shampoo

Colour appears as vibrant as on day one until the next salon visit.

Technology

• Micellar Technology - gently cleanses, improves elasticity and smoothing the porous surface to make the hair more manageable
• Sulfate-Free Technology - uses mild tensides to bring the hair to its optimal pH 4.5 and actively prevent colour fade
• pH 4,5 Balancer Technology - freezes the colour pigments and seals the surface for long-lasting color and zero color fade
• Cell Perfector Technology - smooths the surface of the hair and brings beautiful suppleness, manageability, bounce and shine to each strand

How to use

Apply to wet hair. Massage gently. Leave for 1-2 minutes. Rinse thoroughly and repeat if necessary. Suitable for daily use.