Alterna Caviar Infinite Color Hold Shampoo

A moisturizing cleanser that minimizes color fade for lasting color vibrancy.

Benefits

• Gently cleanses while minimizing color fade
• Provides powerful color protection
• Preserves hair color, vibrancy and shine up to 70 days
• Replenishes lost moisture and cobats dry-out
• Leaves hair color rich, shiny and vibrant

Formulated without SLS/SLES, parabens, phthalates, DEA/TEA and synthetic color

Technology

• Dual Capture Complex - replenishes moisture and helps keep color true and vibrant longer while protecting against UV, color fade, and rinse out
• Age-Control-Complex - combines Caviar Extract to nourish and antioxidants to prevent damage and encourage micro-circulation, gives new life to hair
• Caviar extract - acts against hair aging, restores moisture, elasticity and shine to hair
• Hydrolyzed Vegetable Protein - strengthens, fortifies and revitalizes hair

How to use

Massage shampoo throughout wet hair. Rinse thoroughly.

Water • Sodium Cocoyl Isethionate • Disodium Laureth Sulfosuccinate • Glycerin • Cocamidopropyl Hydroxysultaine • Dimethicone • Propanediol • Sodium Lauryl Sulfoacetate • Sodium Lauroyl Sarcosinate • Glycol Distearate • Cocamidopropylamine Oxide • Decyl Glucoside • Quaternium-95 • Acrylates/vinyl Neodecanoate Crosspolymer • Rubus Idaeus (Raspberry) Leaf Extract • Alaria Esculenta Extract • Glycine Soja (Soybean) Oil • Helianthus Annuus (Sunflower) Seed Extract • Hydrolyzed Vegetable Protein Pg-propyl Silanetriol • Caviar Extract • Panthenol • Phospholipids • Superoxide Dismutase • Saccharomyces/magnesium Ferment • Saccharomyces/copper Ferment • Saccharomyces/silicon Ferment • Saccharomyces/zinc Ferment • Saccharomyces/iron Ferment • Helianthus Annuus (Sunflower) Seed Oil • Silicone Quaternium-16 • Guar Hydroxypropyltrimonium Chloride • Polyquaternium-10 • Tocopheryl Acetate • Ascorbic Acid • Polyquaternium-7 • Polysilicone-15 • Undeceth-11 • Undeceth-5 • Polyquaternium-55 • Lauryl Alcohol • Butyloctanol • Alcohol • Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate • Disodium Edta • Trisodium Ethylenediamine Disuccinate • Caprylyl Glycol • Ethylhexylglycerin • Tetrasodium Edta • Sodium Phytate • Aminomethyl Propanol • Dihydroxypropyl Peg-5 Linoleammonium Chloride • Citric Acid • Butylene Glycol • Pentasodium Triphosphate • Benzoic Acid • Potassium Sorbate • Sodium Benzoate • Iodopropynyl Butylcarbamate • Phenoxyethanol • Chlorphenesin • Fragrance