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Shampoo for bleached and lightened hair that gently cleanses and nourishes blonde hair. Helps repair damage and keep blonde tones light, bright and healthy-looking.
Massage into wet hair. Rinse. Repeat as needed. Follow with Forever Blonde Conditioner.
Is Paul Mitchell Forever Blonde Shampoo suitable for color-treated hair? Yes. It is suitable for blonde hair, including lightened and chemically treated hair.
What is the difference between Forever Blonde Shampoo and Platinum Blonde Violet Shampoo? Forever Blonde Shampoo is primarily designed to care for, nourish and repair bleached and lightened hair and helps keep blonde hair light and bright. Platinum Blonde Violet Shampoo contains violet pigments that help neutralize unwanted warm and yellow tones and enhance cooler blonde shades.
For external use only. Avoid contact with eyes. If the product gets into your eyes, rinse them thoroughly with water immediately. Discontinue use if any adverse reactions occur. Keep out of reach of children. Do not use on children under 3 years of age.
| For whom: | For women |
| Hair type: | Blond and lightened hair |
| Concern of hair: | Damage, Color protection, Dryness |
| Benefit: | Regeneration, Color protection, Shine, Hydratation, Nourishment |
| Ingredients: | Sulfate free , Paraben free, Cruelty free |