Paul Mitchell Forever Blonde Shampoo

Paul Mitchell Forever Blonde Shampoo gives lightened and bleached hair the care it needs to let blonde tones shine again. Its gentle cleansing formula respects the specific needs of chemically lightened hair, combining mild cleansing with intensive care to leave blonde hair looking healthier, more radiant and full of life.

Features

• Gently cleanses lightened and bleached hair
• Helps repair damage caused by the lightening process
• Intensively nourishes stressed hair fibers
• Helps keep blonde hair looking radiant and healthy
• Leaves lighter shades looking bright and luminous
• Specially formulated for bleached and lightened hair
• Features a revitalizing cucumber fragrance with fruity notes

*When using the complete Forever Blonde Shampoo, Conditioner and Leave-In Treatment Spray system, independent laboratory testing showed hair to be 75% more conditioned compared to untreated hair.

Key Ingredients & Technology

• Vegan KerActive Protein (Hydrolyzed Vegetable Protein PG-Propyl Silanetriol) – a plant-based protein complex that forms part of the restorative care for chemically lightened and stressed hair fibers
• Shea butter (Butyrospermum Parkii Butter) – a rich conditioning ingredient that complements the nourishing formula developed for stressed blonde hair
• Safflower oleosomes (Carthamus Tinctorius Oleosomes) – a plant-derived ingredient that supports the formula’s conditioning and nourishing properties
• Botanical complex – a combination of chamomile, calendula, turmeric and mullein extracts that complements the intensive care for lightened hair

How to Use

Apply to wet hair and gently massage into the hair and scalp. Rinse thoroughly. Repeat if necessary. Follow with Paul Mitchell Forever Blonde Conditioner.

FAQ

• What hair is Paul Mitchell Forever Blonde Shampoo designed for? The shampoo is specially formulated for bleached and lightened hair. It gently cleanses and nourishes while helping repair damage that can occur during chemical lightening.

• Is Forever Blonde Shampoo a purple shampoo for neutralizing yellow tones? Although the INCI list contains the colorant Ext. Violet 2 (CI 60730), the manufacturer primarily presents this product as a conditioning and restorative shampoo for lightened hair. Its main purpose is gentle cleansing, nourishment and repair while helping maintain the bright appearance of blonde hair. For targeted neutralization of unwanted warm tones, Paul Mitchell offers separate toning products.

• Does Paul Mitchell Forever Blonde Shampoo contain sulfates? The manufacturer describes the shampoo as sulfate-free and free from SLS, SLES and ALS. Its cleansing formula is designed with the specific needs of chemically lightened and bleached hair in mind.

• Does Forever Blonde Shampoo help damaged hair? Yes. According to the manufacturer, the shampoo helps repair damage and provides intensive nourishment for lightened hair. Its formula includes vegan KerActive Protein and a blend of plant-derived ingredients.