Sassoon Pure Clean Shampoo

Purifying shampoo is specially designed for fine to medium hair that is easily weighed down and tends to lose volume. Its lightweight formula thoroughly removes impurities and build-up without coating the hair with unnecessary conditioning agents, creating the ideal foundation for fuller, more voluminous styling. Wella Professional Store

Benefits

• Deeply cleanses the hair and helps remove residue that can leave it looking dull
• Designed to avoid weighing down fine hair
• Creates the ideal foundation for enhanced volume and airy movement
• Helps hair look lighter, fresher and revitalized
• Enhances the hair's natural shine
• Especially suitable for fine to medium hair
• Features NeoPrimer Technology, designed to effectively cleanse the hair and prepare it for subsequent treatments

Key Ingredients & Technology

• NeoPrimer Technology – a blend of cleansing agents designed to help remove build-up and impurities, restore natural shine and prepare the hair for conditioner, cutting or colouring services.
• Panthenol – helps maintain softness and flexibility while adding lightweight conditioning benefits to the cleansing formula.
• Hydrolyzed Keratin – a conditioning protein that helps improve the smoothness and overall appearance of the hair fibre.

How to Use

1. Thoroughly wet the hair.
2. Dispense a coin-sized amount of shampoo into your palm.
3. Rub between your hands and gently massage into the hair and scalp.
4. Work into a lather and rinse thoroughly.
5. Repeat if necessary.

Frequently Asked Questions (FAQ)

• What hair type is this shampoo best suited for?
  Primarily for fine to medium hair, especially if it is easily weighed down or lacks volume.

• Is it suitable for adding volume?
  Yes. According to the manufacturer, it is a lightweight cleansing shampoo that creates the ideal foundation for volume by avoiding unnecessary weight on the hair.

• Does it contain silicones or sulfates?
  The listed INCI does not include silicones. However, the shampoo contains several sulfate-based cleansing agents, including SLES, SLS and ALS.