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Sassoon believes that perfect beauty is different for every woman and that achieving it need not be a daily struggle.

That's why Sassoon never mass produces but always tailors the look: Considering the individual's unique features and needs when conceiving their cut and colour.

Sassoon never concocts styles that just wash out, but cut a shape that stays in the hair, making it quick and simple to recreate every day. Realising perfect beauty - individual and practical - is Sassoon´s goal.