Hair masks for hydration, repair and nourishment

How to choose the right hair mask

Hair masks provide intensive care that complements your regular shampoo and conditioner routine. Depending on the formula, they can deliver hydration, nourishment, repair or smoothing benefits, helping to improve the hair's softness, elasticity and manageability.

The range includes hydrating masks for dry hair, repairing masks for damaged and stressed hair, nourishing masks, masks for colour-treated and chemically processed hair, or hair masks for hydration, nourishment and repair.

Hair masks for dry and damaged hair

Dry hair usually needs extra hydration to restore softness, elasticity and a smoother appearance. A hydrating hair mask is therefore ideal for hair that feels dry, rough or lacks shine.

For weakened, brittle or chemically treated hair, repairing masks for damaged hair help care for damaged hair fibres and promote a smoother, healthier-looking finish.

How often should you use a hair mask?

The ideal frequency depends on your hair type, its condition and the specific product. An intensive hair mask is generally applied after shampooing and left on for several minutes according to the manufacturer's instructions. Some masks are suitable for regular use, while others are intended as occasional intensive treatments.

Apply the mask mainly to the mid-lengths and ends unless the manufacturer recommends otherwise, then rinse thoroughly.

Hair conditioner or hair mask?

A conditioner is intended for regular use after washing to smooth the hair and improve detangling. A hair mask provides more intensive care and is the better choice when your hair needs extra hydration, nourishment or repair.

If you're not sure about the difference between a hair mask, conditioner and balm, learn more in our article What's the Difference Between a Hair Mask, Hair Balm and Conditioner?.

The right hair mask can become an essential part of the routine for dry, damaged, colour-treated, fine or stressed hair. Choose one based on your hair's current needs and the results you want to achieve.