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How to Read Shampoo Ingredients (and Not Fall for Greenwashing)

May 28, 2025, Míša

Today’s store shelves and online shops are overflowing with shampoos labeled “natural,” “organic,” “sulfate-free,” or “eco-friendly.” Sounds amazing—but what do these claims really mean? And how can you tell if a shampoo actually contains natural ingredients or just looks good thanks to clever marketing?

In this article, we’ll explore how to decode cosmetic ingredients—even if you’ve never studied chemistry. You’ll learn what to look for, what to avoid, and how to choose a shampoo that truly supports your hair’s health.

1. “Natural” doesn’t always mean natural

Many brands today toss around terms like “organic,” “eco,” “natural,” or “vegan.” The problem? These words aren’t tightly regulated—so pretty much anyone can use them after adding a drop of plant extract to the formula.

A shampoo might look green and clean, but when you check the ingredients, you’ll often find it’s packed with cheap foaming agents, artificial fragrances, and harsh preservatives.

👉 That’s why the golden rule is: The front label is the hook. The truth is in the back — in the ingredients list, also known as the INCI.

2. How to read the INCI list

The INCI (International Nomenclature of Cosmetic Ingredients) might seem like a string of unpronounceable words. But you don’t need a degree to make sense of it—just a few basic tips:

  • Ingredients are listed in order of quantity. The first 5–7 make up the bulk of the product.
  • The higher up an ingredient is, the more of it there is in the formula.
  • Aqua = water. Totally fine. But if it’s followed immediately by Sodium Laureth Sulfate, expect lots of foam—and lots of irritation.

👉 On the other hand, if you see ingredients like Coco-Glucoside or Decyl Glucoside near the top, you’re in good hands. These are gentle cleansers derived from coconut oil or sugar. They clean effectively without stripping your scalp.

3. What you do want in a shampoo — and why

A great shampoo strikes a balance between effectiveness and gentleness. Look for:

  • Herbal extracts – like aloe vera, nettle, or chamomile. These soothe the scalp, promote growth, and relieve itchiness.
  • Plant-based oils – such as argan or coconut. They nourish the hair and add shine.
  • Active ingredients – like niacinamide or panthenol. They fight dandruff, oiliness, and breakage.
  • Essential oils – lavender, tea tree, mint… for both natural scent and benefits.
  • Eco-friendly preservatives – like potassium sorbate or sodium benzoate, which keep your shampoo fresh without harsh chemicals.

4. What to avoid in your shampoo

Some ingredients still commonly found in shampoos might do more harm than good:

  • Sulfates (SLS/SLES) – cheap foaming agents that strip the scalp’s natural barrier.
  • Silicones – create a temporary silky look, but weigh hair down over time.
  • Parabens & Phenoxyethanol – preservatives with controversial reputations.
  • Synthetic fragrances and dyes – they smell nice but can irritate or dry out the skin.

5. Small dose, big impact: why concentration matters

Cheap shampoos often contain up to 80% water. That means you need to use more just to get the job done—and you’ll be buying a new bottle sooner than you think. High-quality natural shampoos, on the other hand, are concentrated. They contain less water and more active ingredients. That means:

  • you need less product per wash,
  • the bottle lasts longer,
  • and your scalp isn’t burdened by unnecessary chemicals.

6. Glamot shampoos: pure formulas, no excuses

The Glamot brand offers shampoos that combine natural ingredients, high performance, and scalp-friendly formulas — all while being kind to the planet. Each product contains 100% naturally-derived extracts, is vegan, and comes in bottles made from 100% recycled plastic. Each formula is tailored for different hair needs, using targeted ingredients:

Each product is designed to solve specific hair issues—without unnecessary chemicals, simply and effectively. Choose based on what your hair truly needs.

7. Final takeaway: shop smart

You don’t have to be a chemist to choose a good shampoo. Just remember:

  • Labels can be misleading — but ingredient lists don’t lie.
  • Less water and more actives usually means better quality.
  • There are truly clean and effective shampoos out there — you just need to know what to look for.

No matter your hair type, you deserve care that works and respects your scalp. And the planet will thank you, too.


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