Matrix

In 1980, a hairdresser named Arnie Miller founded Matrix, a company whose name was inspired by the idea of synergy and togetherness. He wanted to weave together a matrix of support for every stylist, every hair type, and every business model. A. Miller wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. He created Matrix, a brand where everyone belonged - and everyone felt welcome.

Think. Believe. Dream. Dare.

Arnie's determination to create a sense of belonging for all hairdressers inspired the Matrix mantra.

• Think about the values and principles that you are going to live by.
• Believe in yourself, your ability and your potential.
• Dream about the kind of stylist you want to be.
• Dare to make your dream a reality.

Now, over two decades later, the Millers’ original ideas still stand strong, and Matrix is committed to the development of the salon professional, offering a wide range of haircare, haircolor and texturizing products including:

• Hair Color System (SoColor, SoColor Sync, SoColor Cult, Light Master) - Hair Color is the new makeup. Whether you’re looking for a semi-permanent hair color, demi-permanent hair color or hair lightening, Matrix hair coloring products come in a range of hair dye shades to suit every personality and need.
• Total Results - Matrix offers a wide range of haircare products for every hair type, texture and even for any hair color. Match your specific hair need with the best haircare routine and you’re on the road to a good hair day every day.
• Style Link - From hairspray to hair oil to hair gel, Matrix's lines of hair styling products makes hair styling easy, from everyday to high impact.
• Vavoom - The Vavoom exclusive blend of unique botanicals and the latest technologies creates gentle, high-performing formulas to enhance the beauty of every hair type.
• Biolage - The exclusive blend of unique botanicals and the latest technologies creates gentle, high-performing formulas to enhance the beauty of every hair type