Redken

PIONEERED BY A WOMAN, POWERED BY SCIENCE, PRESRCIBED BY PROS

Female entrepreneurship and empowerment is in the DNA of brand Redken. Since the beginning, Redken’s mission has been to give women the confidence to believe in themselves and go after what they want. Redken, founded in 1960 by Hollywood actress Paula Kent and her hairdresser Jheri Redding, became the first brand to take a scientific approach to hair. New formula was discovered and it remains the alpha and omega of haircare to this very day:

PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR

Each product is made with the highest quality ingredients and tested by salon professionals. Redken most popular products include hair transforming Acidic Bonding Concentrate system. It is a must for moisturizing and repairing all types of damaged hair. Or do you look for way to grow your hair longer and stronger? Discover Redken's Extreme Length with fortifying complex. You will also love Redken bestsellers – all-in-one multi-benefit treatment One United, or invisible multi-benefit Oil For All. Redken Brews blends barber expertise with NYC edge, for every man. It offers men's essentials for haircare, styling, grooming, beard and face.

Discover the new Redken hair care - in a completely unique and professional design, but with the same and effective composition that we all love so much. The products are for all hair types, needs and hair textures with a new commitment.