L'Oréal Professionnel DIA Litght & DIA Richesse

A demi-permanent line DIA Light and DIA Richesse from L'Oréal Professionnel offers two ammonia-free technologies. Each offers gentle demi-permanent coloring, toning, and color refreshing. Whether you're looking for an ammonia-free demi-permanent hair color, a professional toner for blonde hair, a way to revive faded color, or natural-looking coverage for the first gray hairs, DIA Light and DIA Richesse offer a complete solution for vibrant color, soft hair, and long-lasting shine. Ideal for coloured/sensitised hair.

DIA Light

A tone-on-tone hair color with Acid Technology, DIA Light creates natural-looking, radiant reflects while respecting the hair fiber. It is ideal for color-treated, sensitized, and natural hair, enhancing the hair with natural-looking color, rich tone, and exceptional shine. Thanks to its Acid Technology, the formula has a pH similar to the hair's natural pH, helping to smooth the hair fiber, restore the hair surface, and leave hair feeling soft, silky, and full of shine. DIA Light is the perfect choice for color matching and as the second step after lightening services such as balayage.

DIA Richesse

DIA Richesse is the perfect tone-on-tone hair color for a first coloring service. It enhances the natural hair color, delivering rich, deep reflects and exceptional softness. The formula also provides natural-looking coverage of up to 70% gray hair, making it ideal for blending the first signs of gray. Its short processing time makes it an excellent option for quick top-up color services when time is limited. Thanks to its caring formula, DIA Richesse leaves the hair nourished, shiny, and beautifully radiant.