Goldwell Dualsenses Blondes & Highlights Toning Purple Shampoo

Intensive purple toning shampoo for cool blonde and grey hair Goldwell Dualsenses Blondes & Highlights Toning Purple Shampoo to strongly neutralize unwanted yellow tones, refresh cool shades, and protect hair color. Formulated as a highly pigmented cleansing and toning step in the Blondes & Highlights line, it eliminates brassy undertones to maintain crisp icy and silver hues.

Benefits

• Strongly neutralizes unwanted yellow and stubborn brassy undertones
• Revives and tones cool blonde and silver shades with salon-fresh clarity
• Shields color against washout and fading with Color Protection technology
• Gently cleanses hair and scalp without stripping essential moisture
• Imparts luminous shine, brilliance, and silky softness
• Smooths the cuticle surface to ease subsequent detangling
• Ideal for cool natural, bleached, highlighted blonde, and grey hair

Key Ingredients & Technologies

• Highly Pigmented Formula | Purple (Acid Violet 43 & HC Blue No. 11) – concentrated violet toning pigments designed to counteract stubborn warm, brassy reflections and deposit crisp cool clarity.
• Color Protection (FadeStopFormula) – Goldwell’s integrated color-defense system with a UV filter engineered to anchor color molecules inside the fiber and minimize pigment washout.
• microPROtec complex – signature delivery technology ensuring swift and uniform distribution of conditioning and toning actives across the entire hair shaft for even tonal results.
• Panthenol (Pro-Vitamin B5) – penetrates the hair fiber to bind balanced moisture, boosting suppleness, softness, and natural shine across lightened lengths.

How to Use

Apply an adequate amount onto wet hair and scalp (wearing protective gloves is recommended). Massage gently into a rich lather. Leave on for 2–5 minutes depending on the desired level of toning. Rinse thoroughly with lukewarm water. Follow with a conditioner or treatment from the Goldwell Dualsenses Blondes & Highlights line.

Targeted Brass Correction and Toning Care for Cool Blonde Hair

Bleached, platinum, highlighted, and naturally grey hair features a more open, porous cuticle that allows cool tones to fade rapidly. Exposure to UV rays, heat styling, and hard-water minerals soon causes stubborn yellow tones to surface that standard maintenance shampoos may not fully counteract.

Goldwell Dualsenses Blondes & Highlights Toning Purple Shampoo delivers a higher load of violet pigments than a regular anti-yellow shampoo. Its Highly Pigmented Formula acts like an in-shower toning gloss, while the microPROtec complex and panthenol ensure patch-free pigment distribution, hydrate porous lengths, and Color Protection technology keeps cool brilliance luminous for longer.

Frequently Asked Questions (FAQ)

• What is the difference between Goldwell Blondes & Highlights Toning Purple Shampoo and Anti-Yellow Shampoo? Toning Purple Shampoo (in the tube) features a higher concentration of violet pigments (Highly Pigmented Formula) for stronger brass neutralization and cool-tone revival, whereas Anti-Yellow Shampoo (in the bottle) is designed for gentler routine tone maintenance.
• How long should I leave this shampoo on and should I wear gloves? Leave it on for 2–5 minutes depending on the desired cooling intensity; because of its high concentration of violet pigments, wearing protective gloves during application is recommended.
• Is this shampoo suitable for naturally grey or white hair? Yes, it is formulated specifically for cool blonde and grey hair, effectively removing yellowish dullness to restore a clean, luminous silver sheen.