Wella Professionals Ultimate Color Blonde Shampoo

Toning shampoo is designed for natural, colour-treated, lightened, highlighted and grey hair prone to unwanted yellow and warm tones. It combines violet pigments with activated charcoal and conditioning ingredients to cleanse, tone and hydrate the hair in a single step.

Benefits

• Neutralises unwanted yellow and warm tones in as little as 5 minutes
• Helps achieve a cleaner, cooler and more radiant blonde shade
• Combines toning, hydration and care in one step
• Formulated with violet pigment and activated charcoal
• Activated charcoal helps remove build-up and impurities that can make blonde hair appear dull
• Contains glycine, provitamin B5 and Metal Purifier technology
• Helps protect the hair fibre from damage associated with metal particle deposits
• Helps keep hair soft, hydrated and easier to detangle
• Suitable for natural blonde, colour-treated, lightened, highlighted and grey hair

Key ingredients and technology

• Violet pigment – Acid Violet 43 – helps visually neutralise yellow tones and promotes a cleaner, cooler-looking blonde.
• Activated charcoal – supports the shampoo's cleansing action and helps remove build-up and impurities that can dull blonde hair.
• Glycine + Metal Purifier – a technology designed to help reduce the negative effects of metal particles accumulated within the hair fibre while supporting a healthier-looking appearance.
• Provitamin B5 – Panthenol – helps maintain the hair's moisture balance and softness, which is especially important for lightened and chemically treated hair.

How to use

1. Apply to wet hair.
2. Lather and distribute evenly through the hair.
3. Leave on for up to 5 minutes, depending on the desired level of toning.
4. Rinse thoroughly.
5. Use approximately twice a week, or as needed.
6. For enhanced care, follow with Wella Professionals Ultimate Color Blonde Conditioner.

Frequently Asked Questions (FAQ)

• How often can I use this shampoo?
  Wella recommends using it as needed, approximately twice a week.

• Is it suitable for grey hair?
  Yes. According to the manufacturer, it is suitable for various types of blonde hair, including natural, colour-treated, highlighted and grey hair.

• Does it contain silicones or sulphates?
  No silicones are listed in the current official INCI. However, the shampoo contains Sodium Laureth Sulfate, so it is not sulphate-free.