Wella Professionals Ultimate Color Shampoo

Colour stays radiant for longer — and looks purer.

A shampoo for coloured hair that is losing vitality, shine, or colour clarity. It gently cleanses the scalp and lengths, helps minimise colour fading, and removes metals that can distort the hair tone.

Benefits

• Gently cleanses coloured hair and helps reduce colour fading
• Supports colour radiance for up to 10 weeks with regular use of the complete Ultimate Color routine
• Helps detoxify hair from metals that may cause colour shifts, dullness, and faster loss of shine
• Soothes the scalp and leaves hair hydrated from roots to ends
• Contains patented technology with Metal Purifier, glycine, and vitamin B5
• Suitable for all types of coloured hair, including highlights, balayage, and full-head colour
• Sulphate-free formula for gentler cleansing of coloured hair
• Formula free from animal-derived ingredients
• The fragrance combines delicate floral notes with a warm oriental touch

Key ingredients

• Glycine – helps protect hair against damage caused by free radicals and supports a cleaner, more stable colour result.
• Vitamin B5 / panthenol – helps lock in moisture from the scalp to the ends, leaving hair softer and more flexible.

Technology

• Metal Purifier – helps remove metals deposited in the hair, which may contribute to oxidative stress, colour tone changes, dullness, and damage to the hair fibre.

How to use

1. Apply to wet hair and scalp
2. Gently massage from roots to ends and work into a lather
3. Rinse thoroughly with lukewarm water
4. Repeat if needed
5. For best results, follow with Wella Professionals Ultimate Color Conditioner or Ultimate Color Miracle Leave-in Mask.