Paul Mitchell Platinum Plus Deep Violet Shampoo

A highly pigmented purple shampoo designed primarily for medium to dark blonde and highlighted hair that needs more intensive neutralisation of unwanted yellow and warm tones. Deep violet pigments help quickly cool down the hair colour, brighten highlights and leave hair shinier and more manageable. For intensive results, it is primarily recommended for weekly use.

Benefits

• Neutralises unwanted yellow and warm tones in blonde hair
• Provides up to 5× more toning power¹
• Helps brighten blonde hair and enhance highlights
• Adds shine and improves hair manageability
• Particularly suitable for medium to dark blonde and highlighted hair
• Can also be used on blonde, grey and silver hair
• Suitable for colour-treated hair
• Features a fresh cucumber and melon fragrance with delicate floral notes

1: Compared with Paul Mitchell Platinum Blonde Violet Shampoo.

Key Ingredients

• Ext. Violet 2 Purple Pigments – help neutralise unwanted yellow and warm tones, promoting a cooler blonde appearance.
• White Ginger Extract – a botanical ingredient that complements the shampoo's conditioning formula.
• Jojoba Oil and Botanical Extracts – help care for the hair fibre, leaving hair looking smoother, shinier and more manageable.

How to Use

1. Apply the shampoo to wet hair and massage gently.
2. Leave on for 1–5 minutes, depending on the desired intensity of neutralisation.
3. Rinse thoroughly.
4. Wash your hands thoroughly after use, as the product contains highly concentrated violet pigments.
5. Follow with a conditioner, ideally Paul Mitchell Platinum Blonde Violet Conditioner.
6. For best results, use approximately once a week or as needed.

Frequently Asked Questions (FAQ)

• What blonde hair shades is this shampoo best suited for?
  Primarily medium to dark blonde and highlighted hair that needs more intensive neutralisation. The manufacturer also recommends it for blonde, grey and silver hair.
• How does it differ from Platinum Blonde Violet Shampoo?
  Platinum Plus Deep Violet Shampoo provides 5× more toning power and is designed for more intensive neutralisation. The original Platinum Blonde Violet Shampoo has a gentler toning effect and is particularly recommended for light to medium blonde, silver, grey and white hair.
• Can it be used every time I wash my hair?
  The manufacturer recommends weekly use for best results. Using highly pigmented products too frequently may result in an excessively cool hair tone.
• Is it suitable for colour-treated hair?
  Yes. The manufacturer confirms that it is colour-safe.
• Is it vegan?
  Yes. Paul Mitchell describes it as vegan, paraben-free, made without gluten and cruelty-free.