Paul Mitchell Platinum Blonde Shampoo

Purple toning shampoo for light to medium blonde, lightened, grey, silver and white hair. Gently cleanses and, thanks to purple pigments, helps neutralise unwanted yellow and warm tones, while caring ingredients support softness and a hydrated-looking finish.

Benefits

• Neutralises unwanted yellow and warm tones in light hair
• Helps keep blonde, grey, silver and white hair brighter and more radiant
• Adds softness and supports a hydrated-looking appearance
• Contains the purple pigment Ext. Violet 2, which visually corrects yellow tones
• Suitable for natural and colour-treated light hair
• Designed especially for light to medium blonde, silver, grey and white hair
• Has a fresh cucumber and melon fragrance complemented by delicate floral notes

Key ingredients

• Purple pigment Ext. Violet 2 – helps visually neutralise unwanted yellow tones and keep blonde, grey and white hair cooler and brighter.
• Glycerin – a hydrating ingredient that helps hair retain moisture and supports softness and flexibility.

How to use

1. Apply the shampoo to wet hair.
2. Gently massage into the hair and scalp.
3. Leave on for 1–5 minutes depending on the desired toning intensity.
4. Rinse thoroughly.
5. Repeat the application if needed.
6. Follow with Paul Mitchell Platinum Blonde Conditioner.

Warning: Avoid contact with eyes. The product may stain nails, textiles and porous surfaces. For heavily lightened or very porous hair, the manufacturer recommends performing a strand test before first use.

Frequently asked questions FAQ

• How often can the shampoo be used? It is best to adjust the frequency according to how quickly yellow tones appear in the hair. The European Paul Mitchell website states that the formula is gentle enough for frequent use, while the US website recommends it especially as a regular toning treatment. For dry or very porous hair, it is advisable to start less frequently and monitor the result.

• Can the shampoo leave a purple tint on very light hair? On very porous or heavily lightened hair, the pigment may cling more intensely. The manufacturer therefore recommends a strand test and adjusting the processing time to the condition of the hair.

• What is the difference between Platinum Blonde Violet Shampoo and Platinum Plus Deep Violet Shampoo? Platinum Blonde Violet Shampoo is designed for regular correction of yellow tones. According to Paul Mitchell, Platinum Plus Deep Violet Shampoo has approximately 5× stronger toning power and is suitable for more intensive neutralisation.