Aveda Be Curly Advanced Perfecting Primer

Leave-in primer for curly, wavy, and coily hair that creates the perfect base for styling. Instantly reduces frizz by up to 87%, makes detangling easier, protects hair from the drying effects of the sun, and helps prevent breakage during combing. Strengthens and smooths curls with a plant-derived peptide, leaving them bouncy, shiny, and ready for your next styling step.

Benefits

• Instantly reduces frizz by up to 87%
• Eases detangling and reduces breakage
• Smooths and polishes the hair surface for better curl shape
• Protects against sun-induced dryness
• Strengthens hair fiber with plant-derived peptide
• Creates the perfect base for follow-up styling products
• Deeply nourishes and adds slip with kokum seed butter
• Suitable for hair types 2A–4C and all hair thicknesses
• Refreshing citrus aroma with organic lemon, bergamot, and orange
• 97% naturally derived ingredients
• Vegan, free from silicones and sulfates
• Leaping Bunny Approved – cruelty-free

Key ingredients

• Plant-derived peptide – strengthens and fortifies hair fiber
• Kokum seed butter – nourishes, smooths, and improves manageability
• Essential oils of lemon, bergamot, and orange – deliver a fresh, uplifting scent

How to use

Lightly mist onto clean, towel-dried hair. Do not rinse. Style as desired.

• For tight curls and coily hair: use after shampoo and mask, then apply gel.
• For waves and loose curls: use after shampoo and conditioner, then apply curl-enhancing cream.