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alkaline demi-permanent hair color without ammonia
Discover a new level of hair care with L'Oréal Professionnel Dia Color, an innovative alkaline demi-permanent hair color without ammonia, offering dazzling shine and vibrant color without...
More information
Discover a new level of hair care with L'Oréal Professionnel Dia Color, an innovative alkaline demi-permanent hair color without ammonia, offering dazzling shine and vibrant color without compromise. Available in 40 shades, this color provides the option to mix and personalize for tailor-made results, covering up to 70% of gray hair and maintaining an intense shade for up to 6 weeks. Thanks to Melanin Gap Filler technology and 92% natural ingredients, your hair will enjoy a revitalizing effect that enhances color and delivers incredible shine.
Benefits
Alkaline demi-permanent color without ammonia
6 weeks of intense shine*
3x more shine*
Up to 70% gray hair coverage
Lightens up to 1 tone with alkaline technology and darkens up to 4 tones
100% true-to-tone color
Up to 92% natural ingredients**
Wide palette of 40 shades
Recyclable packaging and post-consumer recycled aluminum tube *Instrumental and consumer tests **Maximum % of natural ingredients in all shades of the range, at least 84%. The remainder corresponds to color properties, sensorial qualities, and preservation of the formula.
Technology
Melanin Gap Filler Technology - fills gaps where melanin has been lost and reintroduces color into the hair fiber.
How to use
Mix the color with the developer in a non-metallic bowl in the recommended ratio. Apply to dry, unwashed hair. Leave on for the specified time. Then rinse thoroughly, shampoo, and apply conditioner or mask.
Hair dyes can cause severe allergic reactions. It is essential to follow the instructions before use. Wear suitable disposable gloves during preparation, application, and rinsing. Read the instructions carefully and follow them exactly. This product is not intended for persons under the age of 16. Avoid contact with the eyes. In case of eye contact, rinse immediately and thoroughly with water and seek medical advice. Temporary black henna tattoos may increase your risk of allergy. Do not use hair dye if you have a rash on your face or a sensitive, irritated, or damaged scalp; if you have previously experienced an allergic reaction to a hair colourant; or if you have had a reaction to a temporary black henna tattoo in the past. An allergy alert test must be carried out 48 hours before each use of the product. Make sure you purchase the product early enough to perform the test. Keep out of reach of children. Do not use this product for any purpose other than colouring hair. Rinse hair thoroughly after application. Always follow the instructions for use.
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