shu uemura Ashita Supreme Shampoo

This gentle revitalising shampoo is suitable for all hair types, especially dull, coarse and frizz-prone hair lacking vitality. Its lightweight formula removes impurities and styling residue while preparing the hair for the next steps of the Ashita Supreme care routine.

Benefits

• Gently cleanses the hair and scalp
• Helps remove impurities and styling product build-up
• Helps smooth coarse and frizzy hair
• Leaves hair with up to 3× more shine instantly¹
• Promotes softness, manageability and easier styling
• When used as part of the complete Ashita Supreme routine, helps achieve smoother, stronger and more resilient hair
• Suitable for all hair types, especially dull, frizz-prone hair
• Safe for colour-treated hair

1: Instrumental testing showed up to 3× more shine after using the shampoo alone compared with unwashed hair. The manufacturer also reports up to 20× smoother and 99% stronger hair when using the complete Shampoo + Mask + Hair Serum routine, not the shampoo alone.

Key ingredients

• Ashitaba extract – Ashitaba, also known as the "tomorrow leaf", is a traditional Japanese plant from Hachijō-jima Island. Rich in antioxidants, vitamins and minerals, it helps promote smoother, shinier and healthier-looking hair.
• Ferulic acid – a powerful antioxidant that helps protect the hair fibre from external aggressors while supporting smoother, stronger and shinier hair.
• Panthenol – helps maintain moisture, improves softness and supports hair elasticity.

How to use

1. Apply the shampoo to wet hair.
2. Gently massage into the scalp and hair.
3. Rinse thoroughly.
4. Repeat if necessary.
5. Follow with Ashita Supreme Conditioner or Treatment.
6. Complete your routine with Ashita Supreme Hair Serum.

Frequently Asked Questions (FAQ)

• Who is this shampoo best suited for?
  It is suitable for all hair types but is especially beneficial for dull, coarse and frizz-prone hair lacking smoothness and shine.

• Is it suitable for colour-treated hair?
  Yes. Shu Uemura states that Ashita Supreme is suitable for colour-treated hair. However, if maintaining colour vibrancy is your primary concern, the brand recommends the Color Lustre range.