Paul Mitchell Platinum Plus Shampoo

Intense purple shampoo for medium to dark blonde hair and highlights.

Platinum Plus Shampoo is a specially formulated shampoo designed to neutralize yellow and brassy tones in medium to dark blonde and highlighted hair. Its deep violet pigments are up to 5× stronger than those in traditional purple shampoos like Platinum Blonde Shampoo. Even after just one use, it leaves blonde hair cooler in tone, visibly shinier, and feeling soft, hydrated, and healthy.

Benefits

• 5× stronger toning effect than regular purple shampoos
• Neutralizes yellow and golden tones after just one wash
• Hydrates and softens without weighing hair down
• Free from parabens, gluten, and nuts – ideal for sensitive scalps
• Enhances shine in blonde highlights and brightens overall color
• Color-safe formulation – suitable for color-treated hair
• Recommended for use once a week or as needed for intense toning
• 100% vegan and allergen-conscious – free from parabens, gluten, and nuts

Key ingredients

• Deep violet pigments – powerful corrective pigments that neutralize unwanted warm tones (yellow, orange) and create a cooler blonde finish.
• Moisturizing agents – maintain hair softness, flexibility, and a healthy appearance without compromising hydration despite intense pigment load.

How to use

Apply to wet hair, lather, and leave in for 1–3 minutes depending on desired tone intensity. Rinse thoroughly. Use once weekly or as needed for enhanced toning. Note: Wash hands immediately after use to avoid staining due to strong pigments.

Aqua (Water, Eau) • Sodium Laureth Sulfate • Cocamidopropyl Betaine • Sodium Chloride • Persea Gratissima (Avocado) Oil • Crambe Abyssinica Seed Oil • Calodendrum Capense Nut Oil • Camellia Sinensis Leaf Oil • Phenoxyethanol • Glycerin • Ext. Violet 2 (CI 60730) • PEG-150 Distearate • Propylene Glycol • Disodium EDTA • Sodium Sulfate • Citric Acid • Methylchloroisothiazolinone • Methylisothiazolinone • Parfum (Fragrance) • Benzyl Benzoate