label.m Cool Blonde Toning Shampoo

Awaken and brighten platinum, blonde and grey hair with the moisturising shampoo with purple botanical complex. It removes unwanted brassy yellow tones while moisturizing for better manageability, shine and long-lasting color retention.

Benefits

• Eliminates copper and yellow tones and highlights platinum, blonde and grey
• Supreme Colour Blast technology ensures long lasting colour fastness
• Rich, sulphate-free texture for gentle cleansing
• Significantly hydrates and leaves hair soft, smooth and manageable
• Vegan, gluten free
• Suitable for blonde and coloured hair

Key ingredients

• Violet Botanical Complex - with Blueberries, Purple Carrots and Purple Sweet Potatoes, neutralises unwanted brassy and yellow tones and illuminates highlights while nourishing and softening.
• Supreme Colour Blast Technology - with Sunflower Seed Extract and Quinoa Protein, preserves the vibrancy and longevity of your colour while helping to protect from external damage for maximum colour vitality.

How to use

Apply to wet hair, massage gently and rinse. Use with Cool Blonde Toning Conditioner for best results.

Aqua (Water/Eau) • Sodium Lauroyl Methyl Isethionate • Sodium Cocoyl Isethionate • Cocamidopropyl Betaine • Disodium Laureth Sulfosuccinate • Cocamide MIPA • PEG-120 Methyl Glucose Dioleate • Fragrance/Parfum • Sodium Chloride • Glycerin • Vaccinium Angustifolium (Blueberry) Fruit Extract • Ipomoea Batatas (Purple Sweet Potato) Root Extract • Daucus Carota Sativa (Purple Carrot) Extract • Glycol Distearate • Polyquaternium-7 • Polyquaternium-10 • Salvia Hispanica (Chia) Seed Extract • Saccharomyces Cerevisiae (Brewer's Yeast) Extract • Leuconostoc/Radish Root Ferment Filtrate • Olea Europaea (Olive) Fruit Extract • Malpighia Glabra (Acerola) Fruit Extract • Persea Gratissima (Avocado) Oil • Polysilicone-15 • Helianthus Annuus (Sunflower) Seed Extract • Hydrolyzed Quinoa • Polyquaternium-113 • Phenoxyethanol • Maltodextrin • Propylene Glycol • Butylene Glycol • Trisodium Ethylenediamine Disuccinate • Citric Acid • Benzyl Alcohol • Sodium Benzoate • Potassium Sorbate • Iodopropynyl Butylcarbamate • Methylchloroisothiazolinone • Methylisothiazolinone • Caprylyl Glycol • Ext. Violet 2/CI 60730