Color WOW Hooked Clean Shampoo

Color WOW Hooked Clean Curl Shampoo is specially developed for the unique needs of curly and coily hair (types 3A–4C). With its gentle, sulfate-free formula that leaves no residue, it creates the ideal foundation for a healthy scalp and bouncy, defined curls. The patented Root-Locking Technology with Procapil® helps anchor hair at the root, reducing excessive shedding and breakage – especially in hair under tension from braids, extensions, or tight styles.

Benefits

• Gently yet effectively cleanses the scalp and curly hair
• Leaves no buildup – prepares hair for optimal absorption of hydrating products
• Helps prevent hair loss caused by mechanical stress (styling, braids, extensions)
• Leaves curls light, airy, and naturally springy
• Free from sulfates, silicones, alcohol, and heavy residues
• Suitable for daily use
• Best for curly and coily hair types (3A–4C)

Key ingredients

• Procapil® – a patented complex (biotinyl-GHK, apigenin, oleanolic acid) that strengthens hair anchorage in the follicle and helps reduce shedding
• Root-Locking Technology – reinforces hair at the root, ideal for stressed or tensioned styles
• Sulfate-Free – cleanses without disrupting the scalp’s natural balance
• Residue-Free – allows maximum penetration of hydrating leave-ins and stylers

How to use

1. Apply to wet hair and massage gently until it lathers.
2. Rinse thoroughly.
3. If the lather is minimal, repeat a second (or third) wash – this means there’s still oil or product buildup in the hair.