CHI Royal Treatment Blonde Enhancing Purple Shampoo

Give your blonde, highlighted, or grey hair professional care that preserves its cool tone and radiant shine. CHI Royal Treatment Blonde Enhancing Purple Shampoo is a toning shampoo enriched with purple pigments that effectively neutralises unwanted yellow and brassy tones while gently cleansing, hydrating, and strengthening the hair.

Benefits

• Neutralises unwanted yellow and brassy tones in blonde, highlighted, and grey hair
• Helps maintain a cool, vibrant hair colour
• Gently removes impurities, excess oil, and styling product build-up
• Hydrates and nourishes the hair fibre during cleansing
• Strengthens the hair and helps reduce breakage
• Leaves hair soft, smooth, and brilliantly shiny
• Protects colour from fading and loss of vibrancy
• Suitable for natural grey, blonde, and chemically lightened hair

Key ingredients

• Purple Pigments – neutralise yellow and warm undertones while helping maintain a cool blonde or silver tone.
• Hydrolysed Silk – strengthens the hair fibre, improves elasticity, and leaves hair feeling silky soft.
• White Truffle Extract (Tuber Magnatum Extract) – a luxurious conditioning ingredient that helps support hair vitality and a healthy-looking appearance.
• Pearl Extract – enhances brilliant shine and promotes smooth-looking hair.

How to use

Apply an appropriate amount of shampoo to wet hair and gently massage into the hair and scalp. Leave on for 1–5 minutes, depending on the desired level of neutralisation, then rinse thoroughly. Repeat if necessary. For best results, use together with CHI Royal Treatment Blonde Enhancing Purple Conditioner.

FAQ

• What hair types is this shampoo suitable for? It is designed for natural or colour-treated blonde, highlighted, bleached, and grey hair that needs to neutralise unwanted yellow tones.
• How long should I leave the shampoo on? The recommended processing time is 1–5 minutes. Adjust the leave-in time according to the desired toning intensity.
• Can I use the shampoo regularly? Yes. Adjust the frequency to your hair's needs—use it with every wash for more intensive neutralisation, or alternate it with your regular shampoo to maintain a cool tone.