Aveda Brilliant Humectant Pomade

This pomade, rich in moisturising ingredients, is designed to enhance waves, add definition and deliver high shine, especially for coarse or unruly hair. Its unique formula attracts moisture into the hair fibre, making it exceptionally effective in dry climates. It helps activate and maintain the shape of waves without leaving the hair stiff or “crunchy”. After use, the hair feels manageable, soft and radiant.

Benefits

• Enhances natural waves and curls without weighing the hair down
• Adds brilliant shine and a smooth finish
• Helps define texture and maintain the hairstyle throughout the day
• Ideal for coarser, wavy to curly hair, especially in dry climates
• Smooths flyaways and softens the appearance of the hair cuticle
• Can be mixed with other Aveda styling products for extra moisture and conditioning
• Iconic aroma: Contains Aveda pure-fume aroma with jasmine, rose and certified organic clove
• 100% vegan formulas and cruelty-free
• Free from parabens, phthalates, mineral oil, petrolatum, paraffin and synthetic fragrance

Key ingredients

• Humectant complex – helps attract and retain moisture in the hair, leaving waves looking more flexible and less dry.
• Glycerin – a natural humectant used for hydration and as a carrier for other ingredients; helps hair feel more supple.
• Aloe Barbadensis Leaf Juice – a plant-based ingredient included in the formula to help hair feel softer and more comfortable.

How to use

1. Apply a small amount of pomade to your palms.
2. Rub between your palms to soften the texture and distribute it evenly.
3. Apply to dry hair through the lengths or only to areas where you want to enhance waves, smooth flyaways and add shine.
4. In extremely dry climates, mix a small amount with another Aveda styling product for added moisture and manageability.